Analyse Concurrentielle SEO
Due to the Internet revolution, competitive SEO analysis has become an essential step for all professionals working in referencement. SEOs should perform this analysis before beginning any campaign.
An analysis of your site web’s competitors can help you to assess its position on search engine results pages (SERPs), as well as identify its strengths and weaknesses so you can exploit them more efficiently.
1. On-page optimization
On-page SEO refers to the practice of optimizing page elements on your website so they appear at the top of relevant search queries and improve user experience. Furthermore, on-page SEO helps search engines better understand your pages’ content by telling them more about them.
On-page optimization isn’t just important in terms of ranking; it also impacts organic traffic performance. On-page elements like meta titles and descriptions impact CTR (Click Through Rate), so optimizing them properly is vital for good SERP results.
Optimizing on-page SEO requires identifying relevant keywords to your page and using them throughout its content. Beware of repeating one keyword too many times on each page – this practice known as keyword stuffing could harm your rankings and reduce their effectiveness.
Unless you know exactly which keywords apply to your page, conducting some preliminary research can be extremely useful in identifying relevant ones. By studying how your competitors use keywords within their content and which ones rank, this research can shed some light on potential keywords for you to target.
Keyword inclusion in content is a crucial aspect of on-page optimization, as it makes it easier for search engines to analyze it and match it with relevant search queries. Furthermore, keyword usage can help your rank for more competitive terms.
Keywords can also be added into title tags, which appear under your titles on SERPs. Google does not impose strict limits on how many characters your title tags should contain; however, for maximum impact and SEO purposes it’s generally wise to keep them between 50-60 characters long.
On-page SEO is an essential component of any marketing campaign, helping improve rankings and draw visitors to your pages. Therefore, it is vital that you invest the time in optimizing both on-page and off-page optimization to get maximum efficiency from your website.
2. Content creation
Content creation on your website is one of the cornerstones of SEO strategy, helping to rank higher on search engines while simultaneously engaging your visitors. Therefore, producing quality material should always be top of mind.
Content audits and keyword research can help you do this efficiently, providing a way for you to determine which keywords best suit your website, enabling you to then optimise them accordingly.
Remember to include keywords relevant to your business on your site for maximum impact in search results. Keyword density alone does not ensure success.
When trying to target an unfamiliar audience with your brand, providing information that makes them comfortable will allow them to trust it more quickly and confidently.
As well, it’s also essential to provide them with engaging content, which will keep them on your site longer and increase the chance that they make a purchase.
Content creation is an integral component of SEO strategies, yet too often people make errors in this area. Failing to produce suitable pieces may prevent you from reaching the results you seek.
As such, it’s crucial that you closely inspect the content produced by your competitors to understand how they attract visitors to their websites and adapt this knowledge into improving your own content creation strategy and ensure your business flourishes online.
3. Link building
Link building remains one of the cornerstones of SEO, yet can often be an overwhelming and time-consuming task when trying to identify which tactics work for your brand.
There are a few effective strategies you can employ to streamline your link building strategy without resorting to manual processes, beginning by analysing competitors’ links.
Start by reviewing their referring domains to see how quickly and from which sources new ones are being added, giving an indication of how effective their link building strategies may be.
Explore their anchor text usage; this will give you an idea of how you could adapt their words into your content.
Finally, you should review their Domain Authority (DA) and Page Authority (PA) rankings. These will give an indication of how well their page ranks on Google; if it appears in the top ten it is safe to assume their links are of high quality and non-spammy.
Majestic SEO, SEO Observer or Ahrefs can assist in this analysis and can also identify which keywords your competitors are targeting.
Once this step has been taken, you can start researching their links more in-depth using Ahrefs’ Site Explorer and clicking Best by Links. Simply click any page listed within this report to see all their connected links.
Now, using the information gleaned, you can leverage this data to improve your own link building efforts and boost rankings. For instance, if your competitor’s page ranks number one for a certain search query, targeting similar pages to build similar links may prove effective in raising rankings.
Create resource pages focused around specific industries or topics. If you can create engaging, topic-relevant content that resonates with these pages’ owners, chances are good they’ll link back. This tactic can generate high-quality backlinks that boost search engine rankings – increasing website visits by providing quality backlinks that drive SEO traffic.
4. Social media
Social media can be an excellent way to engage with your target audience and attract new customers, while at the same time helping you understand what’s important to your customers and what their expectations are of you as a business.
Buffer Analyze can help you conduct a social media analysis on your brand. It allows you to track social media efforts and monitor their results without feeling overwhelmed, as well as measure campaign effectiveness.
An analysis can give you a solid picture of which channels are working well for your brand and which need tweaking, helping you make more informed decisions regarding social media strategies and content development.
Social media websites have become an invaluable source of traffic to any website, providing another stream for generating visitors and conversions. You can track analytics to monitor how many visitors come through social media as well as see which platforms your audience prefers and the types of posts they’re sharing.
Numerous companies are already investing in social media marketing as it has become an essential element of online businesses and is only expected to become more prevalent over time.
To ensure the success of your social media presence, it’s crucial that you keep tabs on competitors. For instance, it may become apparent that one of them is growing their following faster than you – this could pose an existential threat to the growth of your company.
Keep tabs on your competitors by watching which brands rank highly in social search results and then comparing your follower growth against theirs to determine whether or not they pose a potential threat.
Social media analytics tools like Facebook Audience Insights and Twitter Analytics provide useful data about your industry; you could also check Hootsuite State of Digital Reports to gain a good sense of how well competitors are doing as well as strategies you can employ to stay ahead of them.