Baidu Seo Agency
Baidu is China’s premier search engine and an integral component of their market, serving as an invaluable source of organic traffic.
Establishing and ranking highly with Baidu are of great importance, and we can assist with this endeavor.
First and foremost, make sure your website is mobile-friendly – 98% of internet users in China access the internet through their phones to get information.
Baidu is China’s most-used search engine, so ensuring your website appears in their results can boost sales opportunities.
Before beginning an SEO campaign on Baidu, it is crucial to conduct thorough keyword research to select those most suited to your business and target audience. This means understanding your goals as an entrepreneur while coming up with different keyword variations – this might involve consulting other members of your team who understand your industry better than you.
Baidu Keyword Planner can be an excellent way to do just that – helping you identify hundreds of relevant keywords related to your business while providing data about expected traffic volume and what the costs associated with SEO implementation might be.
Check whether the keywords you’ve selected have high competition to prioritize them and determine if investing money into optimizing for them would be worthwhile.
Dragon Metrics is another outstanding keyword research tool. This SEO platform provides rank tracking, onsite optimization reports, link management and keyword research for all major search engines – an effective and up-to-date solution to gain accurate keyword data that’s key for any Baidu SEO strategy.
Question-related searches make up a substantial proportion of Baidu searches, so it is critical that you understand what questions your customers are asking and provide answers accordingly with keyword matches. By listing yourself for these terms in search results pages, your business could increase organic traffic, earn links, and improve customer retention.
Once you have identified the ideal keywords, the next step should be optimizing them for Baidu. This includes writing content, building backlinks and employing other strategies.
Hire someone with native Chinese speaking abilities who is well versed in market nuances to ensure your keyword research process runs efficiently and accurately. This will enable accurate results from keyword research.
Chinaz provides another useful way of finding relevant keywords: it offers data for every search engine used by Chinese consumers and includes metrics on each one, making this resource ideal for creating search engine marketing strategies.
If you want your website to perform well on search engines, proper optimization must be achieved through on-page SEO techniques that increase its ranking and drive more visitors.
On-page optimization refers to the process of optimizing both your content and HTML in order to communicate more effectively with search engine crawlers, such as optimising page titles, descriptions and headers in order to provide them with clear signals about what your pages contain.
An effective on-page SEO agency will optimize your content for both visitors and search engines, creating content that matches search intent, selecting pertinent keywords/topics/visuals and adding engaging visuals.
One of the first steps when beginning an on-page SEO campaign is conducting keyword research. One effective tool for this is Semrush; once you’ve identified relevant words, use them throughout your content naturally.
As part of on-page SEO, it is equally as essential to organize pages so they are easy to read and navigate. This will enable search engines like Google to understand the purpose and structure of your site – helping your pages rank higher in search results.
Make sure that all your pages are organized logically to increase their search rank and reduce their chances of being labeled meaningless or spammy by Google. This will also improve their performance in search results and lower their risk.
As well as these on-page SEO techniques, you can also boost your page’s rankings by improving its design and user experience. By making it more user-friendly, you may increase the number of people who stay on your site longer to explore.
Effective on-page SEO can help your site make the most out of its content and build an engaged following, while drawing in more visitors who may become customers.
An SEO agency from Baidu can assist with building high-quality backlinks that boost search engine rankings. In addition, they can assist with keyword research, link building, content marketing and content promotion services.
Quality and relevance should always be prioritized when building backlinks to enhance search engines such as Google and Baidu. This may involve acquiring links from authoritative Chinese websites as well as including reliable Chinese anchor text in your copy.
Domain credibility of your website is an integral component of successful SEO strategy, along with making sure the content on it resonates with its target audience.
For instance, if you maintain a blog, it is vital that all topics within each post reflect your business. Furthermore, keywords should be included within both title and description tags to optimize results.
Your title, meta description and alt tags should all be short – no more than 80 characters for titles and 200 for meta descriptions. Furthermore, it would be beneficial if each page on your website used its own specific description.
Add alt-text to your images is also important for SEO; this allows search engines like Baidu to recognize them more readily and increase click-through rates.
Chinese search engines give more weight to established and trustworthy sites that have been online for an extended period. This is because these established and trustworthy sites may have better knowledge about their target audience and how they use the internet.
Participate in forums and Q&A platforms such as Zhidao to secure authoritative, high-quality backlinks that can drive organic traffic directly to your website. By increasing exposure among Chinese search engine users and building brand recognition with them, Zhidao can become an excellent tool for driving organic growth for any site.
Your website should also be mobile-responsive and responsive, particularly given Chinese search engines’ enormous user base (over 1 billion mobile users!). Furthermore, make sure to optimize its speed and design so it loads quickly, is user-friendly, and looks beautiful across both desktop computers and mobile phones.
Content marketing is an integral component of an effective Baidu SEO strategy, increasing website visibility on search engine results pages (SERPs) and driving more qualified visitors to your website.
An effective Baidu SEO agency can assist in crafting compelling content to rank high in Chinese audiences’ searches, including articles, blogs and press releases tailored specifically for Chinese audiences.
Language that resonates with Chinese audiences is key in drawing the interest of Baidu’s algorithms, since most Chinese consumers speak Mandarin natively. To ensure your content reaches this audience, hire a team of native Mandarin speakers instead of using translation tools as this will guarantee greater comprehension by your target market.
Maintaining an up-to-date website with fresh content is also vital, helping your company stand out among competitors and increasing rankings on Baidu.
One effective strategy to do so is writing articles on topics not covered by other companies in your niche, while adding your personal experience by providing personal anecdotes about the subject matter.
Visuals can add a lot of life and interest to text-only pieces; use photos or infographics as visual breaks in your content or highlight key points.
Include links to your social media profiles and forums relevant to your topic in your content, which can help increase your ranking on Baidu as well as other search engines.
Baidu is an image-focused search engine, so to optimize for it you must optimize alt tags and image URLs as well as add text that describes your images so users with image queries will easily be able to locate them.
While many companies possess an in-depth knowledge of keyword research and SEO in general, this may not always be sufficient for success on Baidu. Their algorithm differs significantly from Google’s, taking into account additional factors like backlinks to pages, quality referring domains, as well as social media signals like likes, shares, and comments from visitors to pages.