Cold Calling Web Design Client
No matter if you run your own web design business or freelance, financial stability is of utmost importance and only achieved through winning and keeping clients.
Many businesses rely on content marketing methods to bring in new clients, yet these techniques often take months before showing results. A more efficient method would be cold calling.
Before reaching out to new clients, research should always come first. Understanding your target clientele and the issues they are experiencing allows you to market your services more effectively while avoiding sounding pushy and making sure your pitch is relevant to each potential client.
LinkedIn provides the ideal venue for conducting this research. Search LinkedIn for prospective web design clients that fit your ideal client profile and take note of their job titles, workplace location and the types of projects they intend on completing in the near future – this allows you to compile a targeted list of prospects to contact with relevant messages.
Attend industry events and client-focused conferences where prospective clients gather, so you can meet them face-to-face and identify their pain points. In addition, learn the trends in their industry while gathering valuable information that you can use to expand your business. Immediately following each event, create a spreadsheet with details about every contact: name, company name, brief job description of role within organization, primary needs/project planned as well as references/friendship (if relevant) along with an email address they can reach you through for future inquires.
Find new web design clients effectively through freelance marketplaces such as Upwork, Freelancer and Fiverr. These platforms connect freelancers with clients searching for specific types of work and offer the opportunity to pitch services. When calling prospective clients directly it’s best to call at times that are likely convenient for them; generally this would mean between 11 am and 4 pm when calling cold calls (ideally with friends/family present). Practice calling cold prospects beforehand as this can help prepare you for both expected and unanticipated scenarios when making cold calls.
2. Personalise your pitch
As a freelancer, finding clients can be challenging. Some might try cold calling, others SEO or Google Ads – and all will fail without an effective business plan. To ensure the success of your web design business, attract clients that share similar goals – here are some strategies on how you can do just that:
An effective way to showcase your abilities is through your portfolio. A professionally-designed website will show potential clients that you take your work seriously and can deliver quality results, while past projects should also be highlighted along with before-and-after pictures so potential clients can see first-hand the difference you can make in their business.
Attending industry events is another fantastic way to demonstrate your skills. Client-focused conferences provide you with a chance to meet new prospects, identify pain points and gather valuable intelligence about your industry. If you attend any, keep a spreadsheet of all of the companies that attended as this will allow you to follow-up afterwards and introduce them to other designers in your network.
Finally, it’s essential to set realistic timeframes and deadlines. Don’t overpromise and disappoint clients by setting unachievable targets; at the same time, don’t take on too much work that becomes impossible to finish on time – leave yourself an emergency buffer of at least several days just in case something comes up; this will also build trust amongst clients and set yourself apart from other developers.
3. Know your value
Though some may consider cold calling to be outdated, if executed properly it can still yield success. The key to successful cold calling lies in emphasizing its value to prospects; this will set you apart from your competition while increasing the odds of landing clients and building long-term relationships.
One effective strategy to do so is by raising specific pain points in an email message. For instance, if a business has an ineffectively designed website that fails to generate leads, bring this up in your email to demonstrate that you understand their needs and offer solutions that will enhance their business.
Showing your value by demonstrating your expertise can also be effective. For instance, if you specialize in eCommerce web design and can show how your services increase sales. Doing this will build trust and convince potential clients that you are the ideal person with whom to work together.
Niche your services when cold calling, such as by targeting small businesses in specific industries or types, such as dental practices who need websites for their practice. This will make your calls more targeted and ensure you focus on potential clients with whom to do business.
One key tactic for cold calling is asking open-ended questions rather than yes or no ones, in order to engage your prospect and allow them to discuss more freely their needs and what they are searching for in a web design agency. By doing this, it will give you a much deeper insight into their requirements as well as provide more of a connection.
4. Know their pain points
As a web designer, there are various strategies available to you for finding clients quickly, including cold calling, content marketing and SEO. Unfortunately, these approaches typically take months before producing results – making them impractical during early stages of any web design business. It is therefore essential that you use strategies which are more scalable so as to bring in paying clients as soon as possible.
One of the best ways to do this is with cold email outreach campaigns, as this allows you to reach a wide variety of potential leads with just one effort. Furthermore, this method also makes it possible to target businesses likely to require your services.
As soon as possible when approaching potential clients, it is essential that you understand their pain points in order to tailor your pitch and offer solutions that alleviate their suffering. For instance, if they have an outdated website which is not mobile-friendly you could offer to redesign it – showing them you understand their business and are willing to go above and beyond to meet their needs.
Establishing the client’s pain points requires asking qualifying questions. This will enable you to determine if they are suitable for your services and can afford them, saving time on unproductive calls with potential prospects who wouldn’t benefit from your expertise.
Before making your call, research the business by looking into its website and social media accounts. This will give you an idea of their type of site, how long it has been in existence and any issues which may be hindering performance.
5. Know their budget
Cold calling can be a powerful way to secure new web design clients if executed successfully. Unfortunately, many people rush in without proper preparation or strategy in place – this can often prove costly!
Before making any calls, be sure to have an understanding of how much your services cost so that your pitch fits within their budget constraints. Furthermore, have an idea of their pain points and how your services can address these concerns; this will give you an edge over competitors and help close sales more easily.
As soon as you make contact with a potential web design client, make an effort to collect as much information on their business and needs before calling them. This will allow you to customize your approach and build trust with them as well as get an idea of which services they may require in the future and whether or not they would make good long-term clients.
Final Step: Prepare for Any Opposition on the Call
By following these tips, you’re sure to become an expert at cold calling web design clients! While this doesn’t mean forgoing other marketing methods – in fact paid ads are an invaluable addition. Clickback MAIL can help you manage email campaigns at scale for any list of prospects!