Dr Jin Seo

Dr Jin Seo

Dr Jin Seo

Dr Jin Seo specializes in metabolic engineering of microorganisms for safe and sustainable production of value-added chemicals from renewable biomass sources. Additionally, his studies involve food safety issues such as developing rapid methods for pathogen detection.

Dr Jin teaches undergraduate Public Relations (PR) Research courses as well as PR Administration, AdPR Health Advocacy and Crisis Communication courses and Mass Communication Theory doctoral-level Mass Communication Theory courses. Her research on crisis and risk communication contributes to furthering strategic communication theory and practice.


Dr. Jin Seo specializes in metabolic engineering of microorganisms to produce biofuels and chemicals from renewable biomass. Her lab investigates bacterial signaling pathways, particularly their interaction with endoplasmic reticulum (ER) stress signaling pathways and target of rapamycin (TOR) pathways – specifically their relationship. We recently identified activating transcription factor 6 as one of these interacting components, connecting the ER stress pathway to the TOR signaling pathway and thus helping regulate protein translation, glucose and lipid metabolism and insulin signaling pathways to regulate cellular processes that include protein translation, glucose/lipid metabolism and insulin signaling processes.

Dr Seo has contributed extensively to leading peer-reviewed journals, such as Communication Research, Journal of Public Relations Research, PR Review, International Journal of Strategic Communication Journal of Contingencies and Crisis Management Journal and Health Communications Journals. She is also the author of several books including Routledge’s 2017 publication of “The Art and Practice of Crisis Communication”.

Professor Seo has an active research agenda, in addition to her teaching activities in Public Relations (PR). These courses include PR Research, Administration, AdPR Health and Crisis Communication. Her scholarly excellence has been honored with awards like the 2014 Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication; additionally she serves on editorial boards like PR Review and Journal of International Crisis and Risk Communication Research.

She co-founded a crisis communication think tank at UGA that brings together leading public relations scholars and practitioners to advance crisis communication theory and practice. In 2019, she received the Kitty O’Loughlin Locker Outstanding Researcher Award from the Association for Business Communication.

Dr Seo is a Fulbright Specialist Roster member who plays an integral part in developing and implementing international exchange programs for students at UGA. She has spearheaded and administered multiple student exchange initiatives at UGA that involve partners from across the United States, China, Germany and India; also serving as mentor for many graduate and professional students in Journalism and Mass Communication Department of UGA; traveling around to various places abroad engaging in educational, cultural and charitable activities as well as designing and conducting several international educational workshops on cultural communication/cross-cultural dialogue and more!


Dr Jin Seo is an enthusiastic educator who takes great pride in working closely with both her in-class students and those outside. Many have gone on to pursue graduate degrees in public relations and business at institutions such as University of Texas at Austin and Syracuse University; additionally she has helped to establish art education programs focusing on new media usage within classroom settings; her teaching philosophy centers on understanding that each child has unique capabilities and learning styles.

Bridge the gap between academia and industry with her activities at professional conferences and academic journals, such as speaking on public relations issues at such venues as Strategic Conflict Management Conference and Crisis Communication Symposium and Health Risk Communication conferences and academic journals. She has experience conducting public relations, strategic conflict management, crisis communication, health risk communication projects funded by Arthur W. Page Center for Integrity in Public Communication; The Plank Center for Leadership in Public Communication; Institute of Public Relations’ Social Science for Social Media Research Center and WhatsApp Research Awards among many others.

At Grady College of Journalism and Mass Communications, she teaches undergraduate Public Relations (PR), PR Research, PR Administration, AdPR Health, Crisis Communication, PR Campaigns and AdPR Health courses. Her PR Campaigns course has collaborated with The Home Depot while AdPR Health students have conducted strategic health communication projects for Amgen and Publicis Health. Additionally, she serves as faculty advisor to Grady PRSSA Chapter’s Bateman team as well as leading its Summer Study Abroad Program at Oxford University, England.

Dr Romantic will return with most of the cast from Seasons 1-2, including Han Suk-kyu as Teacher Kim, Ahn Hyo-seop as Seo Woo-jin (neurosurgeon who joined Doldam Hospital staff), Moon Ji-in as Yoo Hye-jung (formerly delinquent high school student turned neurosurgeon), Hong Ji-hong as Hong Yoon-do (surgeon at Doldam), Moon Ji-in as Yoo Hye-jung’s love interest who is also attracted by Jung Yoon-do before she causes problems between them; eventually both parties come to resolve everything, such as Park Min-guk as Assemblywoman Ko.) Additionally there are many supporting actors such as Park Min-guk as Park Min-guk (Assemblywoman Ko).

Public Service

Dr Jin Seo has served as a featured speaker at both public relations industry events and academic conferences, and contributed to professional media outlets with global reach. She co-authored and edited two Routledge books Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice (2021) and Social Media and Crisis Communication (2nd edition) (2022), serving on editorial boards of leading public relations journals like Public Relations Review, Journal of International Crisis and Risk Communication Research, Communication Research, and Corporate Communication journals as an editorial board member.

She has received multiple professional accolades, such as the 2014 Krieghbaum Under-40 Award from the Association for Education in Journalism and Mass Communication (AEJMC). Additionally, she directs and co-founds the UGA Crisis Communication Think Tank; recently being selected to Fulbright Specialist roster 2017-202020.

Jennifer provides undergraduate PR, PR Research, PR Administration, AdPR Health, Crisis Communication, and doctoral-level public relations theory classes as well as doctoral-level public relations theory courses. Her students have worked on public relations campaigns with The Home Depot and eBay; strategic health communication projects for Amgen and Publicis Health; she’s faculty advisor of Grady PRSSA Chapter’s Bateman Team and Grady@Oxford summer study abroad program since 2016 in England – she also belongs to Arthur W. Page Society and Plank Center for Leadership in Public Relations

Community Engagement

Community engagement is a strategic business practice designed to build long-term customer loyalty and retention. For maximum effectiveness, content must resonate with your customer needs and motivations; rewarding community members for contributing can motivate them and make them even more loyal; this may take the form of fan points, rank badges or medals as methods of doing this.

This community engagement core aims to increase Indigenous Pacific Peoples participation in research to expedite clinical and translational research (CTR), close health disparities faster, strengthen Laulima Collaborative for community-engaged CTR, and employ community-driven strategies for disseminating and implementing research results. This goal can be reached by strengthening APAOC CEWG regional leads’ organization structures, providing leadership opportunities to Voting Member Alternates and CEWG members alike, and increasing outreach into Asian American and Pacific Islander (AAPI) communities.






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