Free SEO Tools 2014
Search engine optimization (SEO) can be a complex world, taking many hours, dollars and efforts. Luckily, there are numerous free tools that can assist in increasing search engine optimization (SEO) results.
Ubersuggest is an invaluable way of understanding which keywords are popular and competitive for them, providing monthly search traffic data as well as CPC and competition rankings for terms.
Keyword Planner
Google Keyword Planner is an indispensable free SEO tool, helping you discover keywords to include in your Search Engine Marketing (SEM) campaigns and giving valuable insight into your market. With its various helpful features and its comprehensive coverage of terms used, it can also give invaluable information regarding potential SEM targets.
Start using Google Keyword Planner easily: create an Ads account – completely free – then click the wrench icon on the top bar to access “Tools & Settings”, followed by selecting the Keyword Planner link on the left.
First step to using this tool: select your location and language preferences before filtering results to display only keywords related to specific regions or languages.
Once you’ve selected keywords, the Keyword Planner provides suggestions based on average monthly searches for each term. This feature is particularly beneficial if you’re trying to expand your content by targeting high search volumes with lower competition levels.
Google Keyword Planner offers another useful feature – an in-depth analysis of search trends over time, helping you monitor how interest for certain products changes from month to month, etc.
Understanding search volume and competition changes throughout the year is also very useful in planning campaigns more efficiently and effectively – for instance by targeting people at the right times with your messages.
Keyword Planner offers another great advantage by letting you quickly filter out irrelevant keywords for your business. For instance, an online clothing store would likely not want to target irrelevant terms like “t-shirts from Adidas and Nike”; these terms simply aren’t relevant.
SERP Snippet Analyzer
SERP Snippet Analyzer is an invaluable tool that helps you understand how Google displays your content in search results, as well as uncover opportunities to increase rankings and organic clicks.
The SERP Snippet Analyzer provides you with information regarding Google search results for any given keyword or phrase, such as its number of searches, competition levels and average advertising cost per keyword or phrase.
Search terms can help you discover new keywords with low competition and high search volumes, while showing the top websites ranking on each keyword with their domain authority and traffic history.
Another key capability is being able to determine which search queries trigger SERP features such as map packs, knowledge panels, answer cards and product image carousels. This gives an understanding of what content your competitors are providing for users who utilize those features – and gives an opportunity for you to optimize it yourself for these tools.
Use this tool to see if any of your competitors have taken over a rich snippet position and try to convince them to switch out for one that fits better with what you offer. If that is the case, try convincing them to switch it with one from you instead!
If your competitors occupy top spots on a search query page, there may be an opportunity to gain ground with optimization work. As this analysis can be difficult to perform without consulting an SEO company first, this may be wise advice.
SERP analysis should be ongoing in order to rapidly respond to consumer demands and preferences as well as marketing opportunities. By identifying top opportunities you can maximize online visibility and increase revenue.
SERP Snippet Checker
SERP Snippet Checker is an invaluable tool for verifying whether or not your pages can appear in any of Google’s special features, like answer boxes, featured snippets or local packs. Furthermore, it provides an excellent means of measuring success within your target market.
Search engine rankings checker can be a very handy feature, providing insight into how well your site ranks for particular keywords. You can use it to quickly check rankings across several keywords at once – perfect for testing changes and refining content!
Use this free SEO tool to check the meta title and description of your website. Having adequate titles and descriptions will have an effect on how the page appears in search results, so ensure they meet this criteria for best results.
Snippets are short pieces of text that appear below your website URL in search results and play an essential part in search engine optimization (SEO), drawing in clicks from users and driving traffic directly to it.
For optimal success in using this feature, write content that provides valuable information and helps solve users’ problems. Furthermore, making sure it has an impartial tone will increase its chances of becoming a Featured Snippet for your website.
Making it into the Featured Snippets may be challenging, but it’s certainly worth trying your luck at winning them for your site if possible. Just keep in mind that they only appear for 15% of searches – meaning they may not guarantee an increase in rank or online traffic.
Backlink Analyzer
Backlink analysis is an essential element of SEO strategy. It helps identify which links are providing value to your site while flagging any that could be potentially harmful, while giving an indication of what strategies your competitors are employing for link building.
Search engines consider backlinks a vote of confidence from visitors and rank sites accordingly, with those with more backlinks perceived as authoritative and relevant, making backlinks such a key component in organic ranking.
No matter your experience or level, conducting at least one backlink analysis every month is key for tracking progress and discovering any opportunities you might have missed.
There is an assortment of backlink analyzer tools on the market, varying in price and capability. When choosing one for yourself it is best to pick one with features suitable to your needs such as providing an accurate backlink profile.
This tool allows you to view a comprehensive analysis of backlinks to your website, domain ratings and referring domains (websites that link back). Furthermore, this allows you to see whether any new or lost backlinks exist.
Moz is an effective free backlink analyzer, offering up-to-1,000 backlinks per day and three checks a day at no cost.
Seobility is another free link analyzer which restricts you to viewing 400 backlinks at once; however, its list is organized from highest link rating to lowest and provides a Spam Score feature to detect potential problems within link profiles.
Google Analytics
Google Analytics is a tool designed to track and analyze website traffic. As a free service available to anyone with a Google account, this essential digital marketing strategy component will allow you to improve business operations.
Search engine optimization (SEO) tools can also assist in the identification of users more likely to convert. This data can prove extremely beneficial when targeting specific keywords – helping you focus your SEO efforts more effectively on those most likely to generate returns.
Google Analytics uses a JavaScript page tag to gather visitor data, then sends it off to their servers so it can be used to generate customizable reports and visualizations.
Google Analytics’ key advantage lies in its ability to help you monitor the success of your SEO and online advertising campaigns, and identify any issues with content, campaigns, keywords and conversion rates before they impact conversion rates adversely.
Google Analytics also makes it easy to monitor how your site performs over time, which is invaluable when trying to reevaluate old winning strategies and see if they still hold.
Google Analytics not only tracks user activity on your website, but it also offers you opportunities to explore various types of data and dig deeper into each piece. Most of this data can be easily customized according to your requirements: filter, sort and organize them accordingly.
As you become more adept with Google Analytics, you’ll begin customizing its settings to meet your individual requirements. This may involve setting events, conversions, audiences or custom definitions to tailor reports more specifically towards meeting your goals.
