SEO is an optimization technique, which helps you make your website more appealing than competitors’. This involves tracking traffic on their homepage through organic results and strategically placing it at the top of Google’s results.
On top of that, one must analyze and implement their SEO-strategies for maximum effect on their website. At our training course, participants receive 10-17 hour support with access to an SEO tool.
1. Keyword research
SEO (search engine optimization) is the process of increasing website visitors by making sure it appears high on SERPs (search engine result pages). Keyword research plays a vital role in this process as it allows us to craft content that resonates with searchers and drives more clicks.
Keyword research should aim to uncover popular, low competition keywords that are pertinent to your business. Ideally, target words should have a high monthly search volume but not an expensive cost-per-click.
Furthermore, your keyword should have a high intent. This indicates that someone searching for a particular term may be looking to purchase your product or service.
To confirm a keyword’s intent, enter it into Google or Bing yourself and observe what kinds of results appear. If Google only displays educational, higher-funnel content, then either exclude this keyword from your targets or alter the intent and content on your page accordingly.
Another way to generate new keywords is by researching related search terms. To do this, enter your seed keyword into Google or Bing and scroll down the results page.
Search engines often provide suggestions for related searches, so it’s worth giving it a shot. You could even take things a step further and use an automated keyword research tool to do all the hard work for you.
The next step in keyword research is to analyze your list and decide which keywords should be prioritized. This can be a challenging process if you’re not an experienced marketer or SEO specialist, but the effort pays off. Once completed, begin creating content that will help rank for those keywords.
2. On-page optimization
Optimizing your website for search engines is essential to making it more accessible and increasing its visibility in SERPs. And the first step of SEO is on-page optimization – which involves making sure each page on your site is tailored specifically to the keywords you are targeting.
One of the most essential on-page SEO principles is creating a well-structured site map. This will enable Google and other search engines to crawl your site efficiently, understand its hierarchy, and detect any links that aren’t functioning correctly or could be causing your site’s ranking to drop.
Another key on-page SEO factor is optimizing your URLs. This involves checking that each page’s URLs are logically related to the rest of your domain and are short enough for Google bots to easily crawl them.
On-page SEO also involves ensuring the content of each page is unique and pertinent to the keywords targeted. This means it should not be duplicated across all pages of your website, otherwise it might be considered “keyword stuffing” and lead to a penalty from Google.
Finally, on-page SEO often involves optimizing the meta description for a page, which appears in search results and helps users learn more about your website. It could also serve to demonstrate to Google that your content is valuable and worthy of ranking higher for certain keywords.
Other on-page SEO tactics that can be utilized on any site include crafting content with search terms in mind and avoiding keyword stuffing. These elements all play an integral role in making your site more visible to both users and search engines alike, so it’s best to implement them regularly.
3. Link building
Link building is an integral element of search engine optimization (SEO). It involves creating quality links to your website that demonstrate its relevance for Google to index.
Link building is composed of two elements: on-page SEO and off-page SEO. On-page optimization includes receiving external links from other sites (also referred to as backlinks) as well as adding internal links to your pages.
Another aspect of link building is outreach, which involves reaching out to other websites and asking for a link back. This can be either a short-term strategy or an ongoing one, depending on your objectives.
In both scenarios, it’s essential to identify the types of links that will benefit both your business and target audience. Doing this allows you to customize your outreach strategy and secure the links your website deserves.
For instance, adding links to your site from popular websites related to your industry or niche can be highly beneficial. Doing this helps you establish yourself as an authority in the area and increases the likelihood that you will rank well on search engines.
You can also build links from websites relevant to your audience, enabling you to engage with customers and foster relationships that may eventually result in links from them.
Though link building may seem daunting, it doesn’t have to be. It’s an integral part of creating and sharing content online – all you need to do is target the right audience, create useful material, and find ways to distribute it with other websites via link building, social media marketing, or other strategies.
4. Content creation
Content creation is one of the most essential elements in successful search engine optimization (SEO). Without quality content, search engines won’t prioritize your website highly in their results pages. Fortunately, there are steps you can take to increase your odds for ranking better in SERPs.
First and foremost, it’s essential to identify your target audience. You can do this by using tools such as Google’s Keyword Tool, Ahrefs, SEMRush or GrowthBar to discover which words your customers are searching for.
Next, create a list of keywords and terms you want your content to rank for. This can help determine what types of content should be created.
If you want to increase your visibility, make sure your title tags accurately reflect the keywords targeted and use descriptive alt text for images. If possible, also include a caption.
Additionally, linking to relevant and popular websites from your content can make your site appear more authoritative and trustworthy in search engine results.
Finally, it’s essential to continually refine your content. This involves regularly creating new material and evaluating its performance to determine what works best for your website and business.
Content created for your website should be tailored towards helping customers solve problems or stay up to date on industry developments. This could take the form of blogs, e-books, articles or podcasts. By crafting quality, engaging material and promoting it to your target audience, you will improve SEO efforts as well as drive sales.
5. Social media
Social media is an invaluable marketing tool that can help you cultivate trust with your audience and enhance the reputation of your brand. It also allows you to humanize your brand, express your beliefs, and make your business more accessible for potential customers.
Social signals like likes, shares and comments can indirectly boost your search visibility and organic rankings. However, Google’s former head of SEO Matt Cutts has made it clear that social media isn’t a direct ranking factor.
Though social media may not be your top priority, you shouldn’t neglect using it to promote your content or enhance SEO strategies. Social media can drive traffic and boost website dwell time, both of which will boost rankings in search engine results.
Social media can also be a great tool for collecting marketing insights about your business and buyer personas. Doing this allows you to customize your campaigns so they reach the right people, increasing sales in the process.
When it comes to SEO, social media is one of the most influential marketing tools available. Not only does it increase traffic and engagement with existing clients and customers, but it can also open doors for new ones.
The best part is that getting started is relatively simple. All you need is a computer with internet access and some knowledge about different platforms.
However, in order to monitor your social media performance, you may have to log into multiple tools and spend hours compiling reports. Thankfully, Databox makes this task a breeze by providing an intuitive overview of each channel’s performance as well as how your overall marketing strategy is progressing.