Interview Erin Sparks Seo
On this episode of EDGE, Erin Sparks interviews Chris Long, Vice President of Marketing at Go Fish Digital. Chris tackles challenging problems and complex search scenarios to provide his clients with organic traffic growth by understanding Google’s algorithm and web technology inside-out.
Chris discusses the value of featured snippets and their relevance, as well as the significance of content freshness. Additionally, he provides some essential knowledge about structured data.
On-Page Optimization
The purpose of on-page optimization (OPO) is to boost a page’s search engine rankings and boost organic traffic. It does this by improving both the content on web pages as well as the invisible metadata used by crawlers to understand and rank those pages.
On-page SEO is an effective and affordable digital marketing strategy. Unlike paid advertisements which require costly running costs, organic clicks are free and can generate valuable website traffic at minimal expense.
Optimizing your pages is the initial step to achieving on-page SEO success. This includes organizing and structuring the page logically, making sure relevant keywords and topics are incorporated into its content, as well as aligning meta tags and URLs with these words or topics.
For example, include your main keyword and topic in both the headline of your page as well as subsequent headings to make it simpler for Google to comprehend your content. Furthermore, include a call-to-action at the end of each paragraph so readers and searchers can quickly click it.
Additionally, you can include internal links within your pages that point to related pages on your site. Doing this helps web crawlers and actual users better comprehend your site, increasing link equity across various components such as your homepage, key categories, and service-related pages.
In addition to on-page optimization, data visualization tools are essential for tracking the impact of your strategy and pinpointing any gaps that need filling. Doing this allows you to iterate quickly on new ideas and identify which tactics produce the most successful outcomes for your business.
Off-Page Optimization
Off-Page Optimization (OPO) refers to a set of SEO tactics that don’t involve adding new content to your website. These measures help search engines better comprehend your site and boost rankings accordingly.
Link building is an integral component of off-page SEO. It aims to build a network of authoritative links that promote and endorse your brand’s content, helping increase credibility, trustworthiness, and relevance.
It’s also an effective way to drive traffic to your website, increasing conversions and profits. The more credible sites that link to your content, the higher you’ll rank in SERPs (search engine results pages).
Building links can be done in many ways. Popular methods include guest blogging, content syndication and social media marketing.
Furthermore, you can earn links by participating in relevant and engaging online forums. These spaces often boast a large audience that provides ample chances to promote yourself.
Another successful strategy to increase link volume is influencer marketing, which involves connecting with influential figures in your industry and working together on content or products they promote. However, this type of link building can only be successful when you select relevant and genuine influencers to collaborate with.
These strategies are essential for helping your business rank highly in search engine results. However, it’s essential to remember that off-page SEO factors are just as essential as on-page ones and should be utilized together for maximum success.
Link Building
Link Building (LBO) is an integral component of SEO strategies, helping to boost search engine rankings and drive traffic. The idea behind this tactic is simple: build a powerful network of links that demonstrate your authority in a particular field to search engines.
Link building can be done through various methods. These include finding and recovering broken links, pitching content to blogs and publications, as well as updating underperforming resources.
One of the most essential elements to secure quality links is providing value to websites linking back to you. This involves creating industry-relevant resources and providing worthwhile content for your target audience.
To achieve success, conduct extensive research. This will enable you to identify content types that are likely to garner you a quality link from an influential site.
Other popular strategies for securing links include sharing your content on social media and participating in community forums. Not only will these techniques secure links, but they will also improve your brand’s reputation within the community.
Finally, cultivating relationships with esteemed and influential websites is another effective strategy. These connections play a significant role in Google’s algorithm which evaluates a website’s credibility and relevance to searchers.
Although link building can be a time-consuming endeavor, the rewards will be great in the end. Link building will improve your search engine rankings, boost web traffic and enhance your brand’s credibility. Furthermore, creating positive feedback loops as more websites link back to you leads to even more exposure for your site and additional link juice.
Featured Snippets
Featured Snippets (FSs) are a type of rich snippet that appears at the top of search engine results pages when Google finds your content to be valuable for users. They’re an effective way to increase brand awareness, boost website authority and optimize conversion rates.
These snippets offer users a concise answer to a question and typically include an overview of the topic at hand, along with a link back to your website. They’re also commonly utilized in voice search queries.
Different formats of featured snippets (FSs) exist, such as paragraph snippets, table snippets and ordered list snippets. Knowing which type is most relevant to your topic will help you organize your content and maximize its chances at ranking in the featured snippets section.
Paragraph snippets tend to be concise and direct, typically ranging in length from 40-50 words. Additionally, they’re typically formatted as tables, making it important for content producers to create material which is easily digestible in this format.
Table snippets require that your content is formatted so Google can quickly parse and understand it. To accomplish this, utilize an HTML table or make sure each line of content has two or more variables.
No guarantee exists that you’ll get featured snippets for every keyword targeted, but by following these tips and optimizing your content, you have a much greater chance of snagging them. It is essential to remember that getting featured snippets is just the icing on the cake; ranking high for core keywords remains your priority.
Expertise
In the world of business and marketing, expertise refers to the ability to perform at a high level in an area. This may be through knowledge, experience or training. Experts are seen as reliable sources for information about their field and often requested for advice.
Researchers have been studying expertise for years, trying to uncover what makes someone an expert. Some authors, such as Hatano and Ericsson, believe it is a latent capability that is developed through deliberate practice; however other studies have revealed expertise to be more than that: it’s an approach to thinking and problem solving.
Expertise can usually be determined by whether or not other experts in a domain agree that an individual has expertise. While this measure of reliability may be convenient, it doesn’t always hold up when applied research is conducted.
Another interesting approach is to examine how experts communicate their expertise. This can be an essential factor in today’s highly technological and information-rich environment.
In this podcast, I speak with Erin Sparks from a digital agency and one of the leading voices in omnichannel marketing. We discuss how their company has evolved from an OEM-centric message to one that better reflects their dealership story and brings all departments together.
