As part of PBHS SEO team, you’ll work closely with dental and medical community clients to build websites that are authoritative without being boring. Utilize keywords to help rank high in search engines like Google and Yahoo for your client sites.
PBHS is an ADA Member Endorsed website design and marketing services provider for dental, dental specialty, medical, and referral marketing communities. Their offerings include Search Engine Optimization (SEO), social media, logo design, practice branding, PBHS TruForm(tm), Launch Chat, Silent Partner TV, SecureMail HIPAA compliant emailing solutions as well as referral marketing services.
Keyword research is at the core of any successful search engine optimization strategy. By identifying relevant keywords for your website and content, keyword research enables you to increase traffic and conversions while improving SEO rankings.
Google analytics provide invaluable insight into what searches your target audience is conducting on Google, giving you valuable information regarding which queries are most pertinent to their questions and helping them progress from awareness through to purchase.
When conducting keyword research, three essential elements should be kept in mind: monthly search volume (MSV), user intent and competition level. MSV allows you to understand whether anyone is searching for the keywords under consideration, while competition level shows you just how competitive the terms are and whether ranking them would be easy or challenging.
User intent is one of the key aspects of keyword research as it informs what type of results a user is searching for. The more specific a keyword is, the higher its likelihood is of drawing traffic that could potentially convert into leads or sales opportunities for your website.
Once you have your list of keywords compiled, it is advisable to divide them into topic buckets for analysis of their MSV and competition level and establish which ones you should prioritize first.
Consider both your overall goals and objectives for your business as well as the demographics of your target audience. Use keyword research data to create a strategy tailored specifically to your specific needs and budget, such as targeting high-volume, low-competition long-tail keywords that require little optimization for optimal content marketing results.
On-page optimization refers to any action taken directly within a website in order to increase its search engine results page (SERP). This includes optimizing web page titles and providing quality content.
Acing on-page SEO is key for any online business, as it enables them to reach a broader audience and improve search result rankings. A strong on-page SEO strategy will make your website stand out amongst competition, making it more challenging for competitors to overthrow you in search results.
First step to on-page SEO is identifying relevant keywords. Once identified, start optimizing web pages so they include these terms.
Make sure that you use keywords correctly within your content to help Google better understand its hierarchy and match user search intent. This ensures the best experience for visitors to your page.
Utilizing keyword-rich text in your meta title and description will ensure it is relevant to a search query, increasing click-through rates for search engine results pages and your click-through rate (CTR).
Make sure that all of your web pages are optimized for speed. This is important both for users and search engines; slow loading pages can lead to significant decreases in conversions.
Use tools that analyze the content on your website and offer suggestions for improvements, available free from major search engines such as Google and Bing.
Search engine optimization involves more than optimizing just your website; off-page SEO refers to any efforts taken outside your site to boost its online presence, with Moz estimating that off-page factors comprise over 50% of Google’s ranking factors.
Off-Page SEO refers to activities designed to boost a website’s off-site reputation and influence its rank in search engine results pages (SERPs). Such techniques include links, mentions and social signals.
Successful off-page SEO tactics not only increase site rankings but also build a positive image of your brand, improve user experience and drive additional traffic. They can even boost organic search visibility leading to an increase in sales.
One of the most crucial off-page strategies is link building, which involves creating natural or created links from high authority domains to your website, also known as “backlinks.” Backlinks have been shown to significantly boost rankings within search engines.
No matter the source of a link – from sites with strong link equity or spammy ones – understanding their effect is key for business success. A powerful tool such as Ahrefs or SEMrush makes this easier than ever!
Off-page search engine optimization (or SEO) is an integral component of any successful SEO campaign. While on-page SEO remains important, off-page SEO can have just as big an effect on search engine rankings – taking time and care in creating an off-page strategy will pay dividends long term.
Social Media Marketing
Social media marketing can be an effective way to build your brand, increase exposure and develop a devoted following for your products or services. Social media also serves as an efficient method for driving traffic and sales to your website.
SEO professionals may develop separate plans for SEO and social media marketing, but these two methods should be integrated into one comprehensive approach to maximize results from overall search engine optimization (SEO) efforts. By combining social media and SEO tactics together, you can establish strong, lasting relationships with target audiences that drive sales, leads, and conversions directly to your website.
Social media integration into an SEO campaign offers several advantages, including increased brand recognition and enhanced keyword rankings. Furthermore, word-of-mouth advertising through social media could drive significant traffic to your site while increasing customer retention rates.
SEO professionals can use social media monitoring tools to collect data and determine which content marketing strategies work best for your business, then use that information to produce more targeted and effective website content.
Combining social media and SEO is an effective online marketing strategy that can help your business take an increased market share from competitors. Social media helps increase search engine rankings while simultaneously decreasing bounce rates, making for a winning combination for any business looking to regain market share from them.
Business should take advantage of this trend as customers will likely stay longer on the site and purchase products or services from it, while also more likely recommending the business to friends and family members.
Link building is an essential part of SEO strategy and must be managed effectively for maximum benefit. Google ranks websites according to how many and quality of inbound links point back at them – more inbound links will help your site to rank higher and drive more search traffic.
To start building links, it’s essential that you understand all of the possible link opportunities that exist. These fall into three main categories: asking for links, adding new ones and earning links.
Asking for links means reaching out to websites relevant to your business via email or phone calls, while Semrush’s Link Building Tool provides another avenue.
Add links manually: One strategy involves manually adding your links to other websites, often the easiest and least effective way of building links and having no real value to Google.
As a rule, the best way to build links is through earning them. This requires creating high-quality content people want to link to, as well as pages that are easy to share and promote.
Note that it’s essential to keep in mind that the most valuable links for your business are those relevant to it – for instance, linking from a manufacturing directory in Russia may not do much good if you own a dental practice in Seattle.
Inbound links are an integral component of SEO strategies and you should regularly build them up. But be wary not to go overboard; focus on building quality links from websites relevant to your dental practice such as social media channels, local directories or industry-related news sources.