Seo Baxter

Seo Baxter

Seo Baxter

Shae Baxter is an entrepreneur and blogger on a mission to assist other business and blog owners generate more search engine traffic for their businesses and blogs. In this SEO introductory episode she discusses Power Pages as well as provide top tips for creating them.

Selecting the appropriate keywords can have a tremendous effect on your website’s SEO ranking and increase its visibility to prospective customers.

Keyword Research

Keyword research is one of the cornerstones of any SEO campaign, providing insight into search terms people actually use on Google and providing insight for both content strategy and overall marketing initiatives. Furthermore, user intent must now be considered when conducting keyword research: it no longer suffices to simply target specific words but must instead address any problems or inquiries being brought up during searches.

As your first step, take some time to brainstorm a list of keyword phrases relevant to your business. Don’t limit yourself by thinking only in single-word terms or specific phrases; brainstorm as many ways possible of describing your products/services before creating this list of keywords. Once complete, enter these into Google Keyword Planner or any of the paid tools such as Ubersuggest, Semrush or Moz and observe what type of results come up; look both for number as well as quality searches since this will bring more qualified leads your way.

Keyword research requires understanding competition levels. While you shouldn’t try to rank for highly-competitive keywords, don’t ignore them either! To assess this information properly, look at which terms your competitors are ranking for compared to your own and use that data as a way of deciding whether some are worth pursuing while others should be forgoing.

Keyword research can be challenging, but you can streamline the process with some key strategies. First, prioritise long-tail keywords as these tend to have greater buyer intent and therefore more clicks that lead to conversions. Furthermore, keep track of any data collected so you can see changes over time with rankings for these words.

Jeff Baxter’s internet marketing strategies provide an ideal starting point for digital marketing efforts. These methods are based on proven tactics that have shown to bring success – following these tips could bring in new customers while increasing your bottom line.

On-Page Optimization

On-page optimization refers to the practice of editing web page content and HTML source code to enhance a website’s rank in search engine results pages. This may involve strategically using keywords relevant to its target audience while making sure content answers the users’ questions on each web page. It can also include creating meta tags and internal links which aid search engines in assessing whether a particular webpage meets certain search engine query queries.

While including keywords into web page content is crucial, it’s also crucial to avoid “keyword stuffing.” Keyword stuffing refers to overusing targeted keywords on one page for SEO reasons – something search engines penalise sites that engage in such activity, so only including targeted keywords a few times throughout its content is recommended.

On-page optimization goes beyond simply optimizing content for relevant keywords; it also involves making websites easy for search engines to crawl and index. This may involve limiting the number of levels in a site’s navigation structure, creating pages with relevant relationships between them, avoiding duplicate content creation and using canonical tags, shortening URL length and labeling pages without relevant info with “noindex” attributes.

Link Building

Link building is one of the cornerstones of search engine optimization (SEO). Studies have revealed that websites with more links tend to rank higher on search engines; however, not all links are equal and quality plays a key role in their ability to rank for competitive keywords; high-quality links from reputable domains carry greater weight than low-quality ones from spammy domains.

Location is also of great significance when it comes to SEO link building; links buried deep within content are much more valuable. There are various strategies you can employ in order to build quality links, including how and why to use specific tools when assessing potential links. We cover this topic here in this video!

First step to creating a quality link profile: identify high-quality websites you can approach for links using a tool such as Broken Link Check or searching Google. After finding these potential opportunities, begin reaching out to their webmasters directly.

Once you’ve secured some quality links, the next step should be analyzing them to see which will offer maximum value to your business. While reputable sites in your niche could provide value, be sure to take note if any sites do not align well with your target audience or seem out-of-place.

Although many link building tactics are controversial, correlation studies show that having an impressive backlink profile is one of the key indicators of SEO success. But keep in mind that link building can be time consuming; staying current on latest techniques and tools for link building is imperative to success.

Content Marketing

Content marketing is the practice of creating and disseminating information to generate leads, sales, and brand recognition for your business. Content marketing can be implemented across your entire marketing funnel from initial online visibility through to building customer loyalty and driving conversions. Content marketing also forms an essential element of search engine optimization as it increases website visibility and organic traffic.

Ashley Baxter has over 13 years of experience in digital marketing. As founder and fractional CMO at Baxter Digital Media Group, she guides clients as they develop and execute multi-channel digital strategies. Ashley is adept in branding, content marketing, social media optimization (SMO), SEO/Email and influencer marketing – these areas being essential components of her professional toolbox. Ashley has overseen channel strategies for brands like AT&T, Cricket Wireless and JCPenney; advised Meta, Starbucks and Anytime Fitness locally and internationally on their multichannel digital strategies.

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