Search engine optimization (SEO) is a process that increases your website’s visibility in search results. This can boost traffic to the site and result in new sales opportunities.
A Brentwood SEO agency can assist with this process. They assess your business’ current SEO tactics and identify any gaps.
Local SEO is an online marketing strategy that enhances your business’ visibility on search engines for local queries. It’s especially beneficial for companies with physical locations that serve a particular geographic region, like restaurants or car dealers.
Optimizing your website for local searches requires focusing on specific areas of your business. Then, you can use various techniques to boost your rankings.
In addition to on-page optimization, local SEO also involves building links that bolster authority and trust for your brand. This includes having links from websites with a high Domain Authority (DA).
Google takes into account several factors when calculating its local search ranking. These include relevance, proximity and prominence.
Relevance refers to how closely your business profile matches up with keywords a potential customer is searching for. This factor is critical, as Google strives to give customers the most relevant results for their query.
Proximity, on the other hand, refers to how close your business is to someone searching for your products or services. This factor is especially essential if you have multiple locations or offer delivery or pickup services.
Finally, prominence is determined by your business’ reputation over time. This is mostly determined by positive reviews and comments left by past customers. Furthermore, make sure to promptly and correctly respond to customer complaints.
Google My Business (GMB)
Google My Business (GMB) is a free local search engine optimization (SEO) tool designed to help small businesses stand out online. Customers can easily locate your store location and contact info, as well as read reviews about you from others.
GMB also gives your business the ability to post updates and special offers directly onto its profile page. Whether it’s a recent event or simply an all-inclusive customer update, these posts will appear in search results as well as on Google Maps.
Another crucial feature of GMB is that it enables users to leave reviews for your business. These reviews are essential when it comes to search rankings, as they convey how people feel about your establishment. In fact, one study revealed that online reviews make up 10% of how search engines rank results.
GMB not only enhances your SEO efforts, but it can also assist with improving your ranking in the Local Pack, which appears at the top of local search results. Without a listing in this pack, you could be missing out on an abundance of potential customers.
To get started, log into your GMB account and click “Create a new listing.” Select the category and industry you are in, then type in your name, address, phone number – you may even include your website if one exists. Lastly, verify your identity by entering a verification code.
Optimizing your website content
If you want your website to appear in search engine results, you must optimize it for keywords. This involves taking into account factors like content, HTML and links. At The Horton Group, we stay abreast of the most recent search engine changes so our clients can rank higher and receive more traffic from search engine visits.
Optimizing the content of your page is the most crucial aspect of optimization. This means including keyword phrases in your headline, slug, at least one subheadline and throughout the body copy.
Be mindful not to overstuff your pages with keywords; rather, focus on providing the most pertinent information to your target audience. Include plenty of context so Google can easily understand what the page is about.
To guarantee your content is optimized, utilize tools like Google PageSpeed Insights to check page load speed and ensure images are sized appropriately. Doing this helps boost the speed of your site and increases the likelihood that it will appear high in search results.
Another way to enhance your content for SEO is by crafting unique, topical material related to your business. Doing this will boost rankings on search engines and build trust with potential customers.
Writing evergreen content that appeals to new readers and drives conversions for years to come is essential. Search engines consider this type of material one of the strongest indicators that your website is relevant and trustworthy.
Local citations are online references to your business’ name, address and phone number (NAP). These citations help boost your ranking in search engine results.
Citations can enhance your search visibility, boost your site’s rankings in major search engines, and enhance consumer discovery. Furthermore, they increase traffic to your site by increasing click-through rates (CTR).
Building citations is one of the most cost-effective methods to promote your business online. Additionally, it can help build credibility and trust with potential customers.
List your business on trusted, popular sites like business directories to increase its visibility in search engines. Many reputable sites will list your information at no cost, making it simple to build a large number of citations this way.
Building citations has another advantage; they help Google verify your business location and build trust with customers. Once the algorithm notices that many credible local business listings contain your NAP details, it will begin to believe you are a genuine and dependable local entity.
Maintaining your citations is essential. This means making sure all sources of NAP information, including social media profiles and review websites, match. Incorrect or outdated data will negatively impact your SEO efforts. If a website has your NAP details incorrect, contact the site owner immediately to request they rectify the situation.
Creating location-specific landing pages
If your retail business has multiple locations, creating location-specific landing pages for each is essential. These pages inform search engines about each location’s distinct qualities and can increase local visibility.
These pages can be optimized to rank for specific localized keywords, like “plumbers in Seattle” or “home remodeling in Raleigh.” By optimizing your location pages, you increase the chance of being ranked by nearby searchers and boost overall SEO performance.
When creating your location pages, prioritize providing valuable content for customers who are searching for information about your particular business location. This could range from opening hours to special promotions and events.
When structuring pages for search engine optimization (SEO), the type of search queries they will receive should be taken into consideration. For branded searches, utilize conversion-oriented content items like unique selling propositions and coupons to drive traffic towards your site.
Make sure to add alternative or “alt” tags to your images, as these help search engines better comprehend the content of your pages. If you’re using an open-source content management system, these tags can usually be autogenerated from the filename of your image.
If your business has multiple locations close together, then creating separate location landing pages for each one is a must. These pages should feature content tailored specifically for each location and have their own URL.
Google has modified their algorithm to focus on mobile searches, and unless you align your SEO practices accordingly, your website could be left behind. That is why it’s essential to optimize your site for mobile users in order to not miss out on potential customers.
One of the most crucial elements of mobile SEO is optimizing your title tags and meta descriptions. Doing this will enable your content to appear higher in mobile searches, ensuring that more people view it.
Another aspect of mobile SEO is ensuring your content loads quickly on a smartphone or tablet. Doing this makes it simpler for users to navigate your website and convert into customers.
Similar to all other types of SEO, you should regularly assess your website’s mobile SEO status using a tool like Google’s Mobile-Friendly Test. This will let you know whether or not your page is mobile-friendly and provide a list of any issues it detects.
Additionally, you should audit your site for duplicate content. If there are multiple pages that feature the same material, set up canonical tags so Google knows which version of your website is authoritative.
If you want to make your website more accessible, accelerated mobile pages (AMP) are the way to go. This web standard is becoming increasingly popular and can help boost your search engine ranking as a result.