Seo Case Study 2017

Seo Case Study 2017

Seo Case Study 2017

Increase Organic Traffic

This case study by Corey McPherson Nash provides a highly visual showcase of their work for Insane Impact, who specialize in LED screen rental for tailgate parties, races and concerts throughout the US.

An executive summary should provide a snapshot of your customer, their challenges and any benefits gained through working together with you.

Keyword Research

At the core of every SEO campaign lies keyword research – an indispensable process that determines which search terms to target, how to rank for them, and what content to produce. Without keyword research, your website would never be seen by people searching for what you offer. To start off, identify topics of importance to your audience and brainstorm keywords related to them before researching search volume for each keyword – head keywords with high search volumes may take more time and require more work before realising results quickly with mid-range and long-tail keyword combinations that have less competition and require less work versus targeting head keywords with high volumes as these require less competition to rank for. To start off properly conducting keyword research: consider your business before brainstorming – think about topics relevant to audience interests so you know which topics matter most for audience interests then identify topics relevant keywords to that matter most for audience before brainstorming potential keywords related to those topics before conducting keyword research: think about business, content creation process in relation to these issues that matter most for audience relating them. Once done focusing on these, locate search volume figures per keyword used instead using mid-range and long tail keyword options instead to achieve faster results.

Google AdWords can give you an idea of the kind of keywords people are searching for in your industry. It will display the most-searched-for keywords as well as their average monthly search volumes; furthermore, competition levels for each keyword provide insight into its difficulty of ranking in the top spot.

Another effective method for understanding which keywords your audience uses is by simply asking. Doing this provides an invaluable opportunity to test out ideas and ensure you’re prioritizing the right ones. Alternatively, speak to customer-facing colleagues like Sales or Service about which phrases people using when looking for solutions are using when seeking assistance.

One of the best ways to demonstrate your skills and talents is through case studies. From client stories to your own experiences, case studies can be an invaluable way to showcase your capabilities and secure new business deals. However, to write successful case studies it’s essential that you know how. A good case study should be clear, concise, informative while simultaneously telling an engaging tale.

CCMC needed a data-driven technical SEO strategy that would help them meet their north star metrics. Their ranking keywords weren’t linked with specific objectives, meaning their SEO efforts weren’t producing noticeable results. Working with Sebo Marketing allowed CCMC’s organic traffic and rankings to significantly increase.

On-Page Optimization

On-Page SEO strategies can help your site to rank higher in search engine results pages, such as title tags, meta descriptions and content optimization. Although on-page SEO may not be visible to users directly, its presence still has an enormous effect on search engine rankings as it correlates directly with off-Site factors such as links.

One of the key aspects of on-page optimization is using keywords in title tags and meta descriptions to ensure your website is relevant for keywords you are targeting, while helping search engines discover it and comprehend its content. It is essential, however, to avoid keyword stuffing – the practice of including too many keywords within these elements – which could compromise SEO efforts and reduce search engine visibility.

Optimizing URL structure is another on-page SEO strategy to consider, which involves making sure that URLs are easy to read and remember, with key words prominently featured within each link – this helps search engines identify your page more readily, ranking it for that keyword more effectively.

On-page SEO involves optimizing both web page content and HTML code to better serve your target audience, including creating high-quality articles and blog posts that offer informative value to them. Furthermore, on-page SEO involves making sure all pages on your site contain internal linking and navigation – this allows search engines to understand more effectively the nature of each page within it.

On-page optimization is an integral component of any successful SEO strategy and serves as the cornerstone of off-page SEO, which refers to linking back to your site. For maximum effectiveness, on-page SEO must be executed regularly with an understanding of both your audience’s needs and keywords used when optimizing for these purposes; otherwise your potential customers won’t find your product or service online. Likewise, optimizing social media channels will also increase organic traffic to your site through on-page SEO strategies.

Link Building

Strong technical SEO foundations and on-page optimization are at the core of every modern seo campaign, while effective link building remains an underrated aspect. When combined with quality content and user experience, a well-crafted link profile can be immensely powerful; depending on its industry however, link building may also prove one of the more time consuming parts of an SEO campaign.

Link building refers to the practice of creating links from other websites to your own, typically through submission to business directories, guest blogging or social media sharing. Successful link building depends upon focusing on quality over quantity as low-quality links can actually decrease SEO rankings.

Your competitor analysis should also play a large role in your link building strategy. Knowing exactly which links and from where your competitors are receiving links allows you to replicate their success and leverage tools such as Ahrefs for further study of any particular URL or website.

When it comes to link building, there are various strategies and tactics that can be divided into white hat, black hat, or grey hat categories. White hat techniques refer to techniques which are considered natural and ethical as per Google’s Webmaster guidelines, such as guest blogging or article marketing that produce high-quality links naturally over time.

Black hat link building involves using manipulative techniques to improve search engine rankings, including buying links or building them through private blog networks (PBNs). Such techniques could even result in Google penalties.

Grey-hat techniques fall somewhere in between black hat and white hat strategies; generally not as harmful but still risky. Some examples of grey hat techniques include paid links, link farming and spam comments.

As an example, purchasing or selling links on sites with high domain authority should not be done, as this can be seen as spam and can lower search engine rankings. Furthermore, trying to control which words other pages link back to you using anchor text manipulation techniques could appear unnatural and cause issues with Google algorithms.

Content Creation

With search engine optimization often focused on keywords and technical SEO, it can be easy to overlook the content on a website as being equally important in driving rankings. Content that appeals to target audiences while answering any potential questions they might have can help your website rank higher in search engines and drive more organic traffic to it.

Attract visitors with fresh content is key for successful website management, and developing and maintaining it should align with your marketing goals and include both written and visual forms of media. Furthermore, regularly updating content is also crucial: search engine bots take into account its freshness when ranking websites; otherwise it will appear outdated and lower in search results.

When writing new articles, focus on keyword research and creating pillar pages that answer searchers’ questions – this will allow you to rank for more competitive keywords. Furthermore, link these pillar articles back into other pages on your website in order to build topic clusters and boost organic traffic.

Charlie Whitworth of UAV Coach decided to conduct a content audit to increase organic traffic to his site. To start off, he reviewed visitor numbers and bounce rates across each page on his site before eliminating low-performing ones that weren’t relevant to users and performing a content clean-up by organizing all remaining articles into topic clusters and pillar pages.

As a result, his SEO performance dramatically improved: 198% increase in traffic for news articles and 100% in reviews traffic were seen, as was an overall 29% rise in website traffic – helping generate qualified leads for his business with his evergreen content strategy that ranks for long-tail keywords while yielding high returns on investment.

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