SEO For Photographers 2018
SEO (search engine optimization) is essential to any successful photography business. SEO allows potential clients to locate you quickly so that you can continue developing relationships.
Attracting new clients online is one of the best and most sustainable strategies for expanding your photography business, but you need to know exactly what you’re doing in order to be successful at it.
Keyword research
As a photographer, your goal should be to ensure your website can be found by those looking for photos similar to those you capture – meaning achieving high rankings in Google’s search engine results pages (SERPs).
To do so, it’s necessary to conduct some keyword research. Doing this will enable you to assess which searches your target audience is conducting on Google, and can give you ideas for content which may prove helpful to them.
For instance, if you want to boost your nature photography rankings online, consider targeting keywords such as “blue peacock” and “nature photo sessions.” Google Keyword Planner offers another resource for discovering which searches are being conducted about certain topics by specific groups of people.
Once you’ve identified which search terms are most significant for your business, you can begin optimizing your site accordingly. This means making it easy for search engines to understand and ensuring images are optimized for Google’s image search algorithm.
Next, you must produce quality content that resonates with your target audience and draws them in to your photography services. This can be accomplished either through running a blog or posting regularly on social media platforms such as Twitter.
Be sure to keep your blog current by posting regular blog entries that showcase your work, which will increase its SEO. As more links point back to you site and will build backlinks.
Content creation should focus on producing compelling posts that engage both existing and potential clients, whether through entertaining or educational posts. To succeed at this task, your posts must provide entertainment or education – or both!
One way to increase SEO is to incorporate links in the text of your website. Search engines recognize these links as signals to index more frequently and rank you higher in search results.
Use these tips to increase your SEO rankings for key photography keywords on Google and other search engines, but be careful only using small quantities in your website’s content to avoid overuse or being penalized by Google for keywords stuffing.
On-page optimization
SEO (Search Engine Optimization) can play an invaluable role in driving more visitors to your photography website, whether that means building from scratch or making updates to an existing one. When properly optimized and increasing its search engine rankings, your site will attract potential clients that search for services related to what you offer; SEO provides that opportunity.
As you develop an SEO strategy, it’s essential to remember that success does not happen overnight. Success takes hard work and dedication if it is going to come.
Keep an eye on how well your changes are working by tracking website performance with Google Analytics. This free tool provides valuable insight into how SEO photography changes are impacting rankings and traffic on your website.
Your website’s overall structure and content is another essential on-page SEO factor that you should keep an eye on, such as by reviewing its domain name, title tags and meta data.
Though it might be tempting to pack your title tag and description with keywords, it would be more effective and valuable for users if you focused on creating something engaging instead of filling them up with generic terms in an effort to increase search engine rankings and generate more revenue for your photography business. Doing this will allow for an effective, scalable SEO strategy to bring in additional revenues.
An efficient website navigation is also beneficial to both visitors and search engines alike. Make sure your links direct users directly to parent galleries or categories so they can easily locate what they’re searching for.
Be sure to optimize all images with an ALT attribute and relevant keywords, to help Google better comprehend what the picture represents and increase your site’s rank in image search results.
As with any SEO strategy, it is wise to test your site prior to making changes. A landing page SEO testing tool like WebCEO can help ensure that changes you make are working as intended and assist in making necessary improvements.
Link building
For photographers seeking to increase customers, strengthen their online reputation, and drive more visitors to their website, SEO is crucial. By employing various tools and techniques effectively, SEO will allow your photography business to rank highly in search engine results pages (SERPs).
Step one of SEO is creating valuable and exclusive content, such as keywords, blog posts, client reviews or testimonials. Your writing must also be easy for readers and authoritative.
One effective strategy to do so is by creating a blog on your photography website and blogging about each image individually, providing detailed descriptions that search engines will read as ALT tags on all of them.
Make use of guest posts on industry-related websites in order to gain high-quality, relevant links by guest blogging or guest posting on them. Such platforms usually have large audiences that will link back to your site.
Make this approach even more effective by including images of your work in the article so readers can get a true sense of what it’s like to hire you for their next photoshoot session. Furthermore, include links to your website so readers can contact you directly.
There are numerous blogs, such as SLR Lounge and Fstoppers, that accept submissions of educational tutorials on photography to these blogs, or any popular sites relevant to your profession and/or location. You can submit these tutorials as well as others relevant to these subjects for publication.
SEO for photographers can be challenging, as you will need to locate websites which accept submissions from individuals like yourself. The key is identifying topics relevant to your target market and writing outstanding articles on them.
Once they agree to use your images, send a link back to your blog post for everyone who will be doing so – it is an effective way to network, get links, and even gain new clients!
Content creation
For photographers hoping to set themselves apart from the pack, SEO knowledge is paramount in getting noticed by potential clients and creating an audience for themselves.
One of the key aspects of SEO is content. Photographers tend to rely on posting their images to social media, yet fail to appreciate that a quality written piece can bring greater results when it comes to search engine optimization.
To rank higher on Google, your content must provide genuine benefits to visitors. This may include targeted keywords, helpful blog posts and client testimonials among others.
Add text around your photos by including photo captions, alt tags and alternative texts; these elements will help your pictures rank higher in search engines like Google and Bing.
Link building can have a substantial effect on the success of your content, as links play an integral part of search engine rankings. Therefore, it is imperative to ensure that your website contains high-quality links from other websites.
Link building should be done regularly to increase your website’s rankings, even if it means simply adding outbound links from another website or blog post to your own.
Keyword research is at the core of any successful digital marketing strategy. A reliable keyword list is essential for photography SEO efforts.
Google Keyword Planner and the Keywords Everywhere browser extension are both great tools to use for keyword research, as are online SEO tools such as WebCEO’s Rank Tracking tool to track results.
Once you’ve identified your primary keywords, the next step in SEO efforts should be creating content using them. This could range from creating a short blog post about where you shot last to presenting a professional photo gallery that showcases your work.
As you create content for your website, make sure it is authentic, beautiful, and easy-to-read. This will enable your users to find you faster while also helping search engine crawlers understand what the topic of your site is about.
