Sesame SEO offers a full suite of solutions designed to increase new patient traffic by optimizing search engine results for practices and their websites. It includes review monitoring, link building and keyword research along with monthly reporting and optimization services.
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Sesame SEO works with your practice’s website and social media to increase the number of people who find you online by optimizing its ranking on search engine results pages (SERPS). More people viewing your practice online means greater likelihood they’ll become new patients!
One of the best ways to strengthen your online presence is with keywords. Keywords should be relevant to your practice and frequently searched by prospective patients in your local area. We will assist in identifying these words and phrases and optimizing website content to make sure search engines find them naturally.
Build links to your website as another means of improving keyword rankings, as it’s an inexpensive and natural way to bring more people through search engines. In the process of link-building we act as link coaches by working together with you on creating high-quality natural links relevant to your dental or orthodontic practice.
Additionally to creating content about your primary services, you may also benefit from creating service-specific landing pages on your website to ensure search engines understand which care your practice offers – this could include topics such as oral surgery, pediatric dentistry or orthodontics.
Finally, it is advisable to create a negative keywords list to instruct your ad platform not to show your ads for certain keyword searches and thus prevent unnecessary traffic and focus your money spent on search ads on terms most relevant to your practice.
At Sesame Communications, we are continuously searching for innovative marketing solutions to make our clients’ practices more successful and efficient. Recently, we introduced a suite of digital solutions specifically tailored to help our clients accelerate new patient acquisition while simultaneously improving the patient experience – something we look forward to showcasing at the American Association of Orthodontists 2013 Annual Meeting in Philadelphia, PA.
SEO can be a complex undertaking, but at Sesame we specialize in making it simple and getting it done effectively. Our search engine marketing solution is an efficient machine that gets your practice discovered online, increases new patient flow and maximizes return on investment (ROI). Our dental SEO wizards specialize in optimizing and improving your online presence to make you a top competitor in your local market; they know exactly which keywords will rank high for search engine results while improving site navigation, social media presence as well as providing tools and content that will bring it all together!
Our next-gen SEO solutions combine cutting-edge web design technology with mobile and responsive website features that will take your online presence to new heights. Our cutting-edge mobile responsive designs deliver an unrivaled user experience across devices while our state of the art CMS provides robust features to manage your website effectively and efficiently. One particularly notable feature is our ability to seamlessly integrate all of your practice data into a user-friendly dashboard so it’s easier for you to understand what’s working and what isn’t.
Link building refers to the practice of acquiring links to your website from other sources that search engines view as signals of trust. This helps increase rankings and drive organic search traffic.
While there are various strategies you can employ to build links for your business, the most successful are ones which bolster its long-term strategy. This may involve tactics such as content marketing, introducing new products and services and producing relevant material worth linking to in your niche market.
Focusing on your local community is also crucial; one effective way of doing so is submitting your business details to free online directories.
Outreach is another effective method of link building; this refers to reaching out to relevant websites and blogs within your niche and asking them for links back to your site. Outreaching is an ideal way of expanding your brand and becoming an authority figure within an industry.
Outreach can be an excellent way of creating genuine brand evangelists and advocates. By investing the time into cultivating these relationships, outreach can build trust and legitimacy for your brand – leading to real improvements in SEO success.
There are various strategies you can employ when building links, and it’s wise to pick one that doesn’t violate Google Webmaster Guidelines. These regulations aim to prevent low-quality link building techniques from negatively affecting a website’s ranking.
These guidelines were strengthened further in 2012 with the launch of Penguin, Google’s series of updates designed to monitor link building tactics. Penguin led Google to discount some previously effective techniques.
Once recommended by SEOs, websites submitting to web directories in order to gain backlinks has since been disregarded as overused and misused by them.
At sesame seo, we work closely with you to build natural and high-quality links that enhance your overall online presence. Through outreach efforts, content marketing strategies, and paid ads we increase visibility while driving organic search traffic.
Analytics provide us with insight into what’s happening on our website and with our SEO efforts, from page exit rates to single page visits and conversions.
At our search engine optimization agency, we use various tools such as Google Analytics to collect analytics data. Our team of search engine optimization experts then uses this information to enhance the effectiveness of our online marketing strategy.
Page-level metrics provide us with a clear picture of what people are doing on your website, such as page exit ratios, single page visits (Bounce Rate), and conversions.
With this data, we can optimize your SEO efforts and ensure that key search terms that drive new patient traffic rank well on your site. Furthermore, this information may reveal which keywords and ads work best for your practice.
At Sesame, we understand that every practice has individual needs that vary considerably and offer solutions tailored to those specific requirements. Our dedicated specialist teams work closely with you to craft an online strategy that maximizes potential by strengthening relationships with current patients while drawing in new patients.
We provide practices with an array of digital solutions designed to engage their patients smoothly and foster stronger relationships, as well as increasing profitability. These solutions target different entry points that potential patients take in approaching your practice and ensure an exceptional online experience that fosters patient loyalty and referrals.
With mobile internet usage on the rise, it has never been more important for dental practices’ websites to provide an optimized viewing and navigation experience across all devices sizes. We have expanded our Web Design offerings by including a Responsive Design framework which automatically adapts the site according to screen size of any device used to access it.
As part of our web presence enhancement service, we also provide an advanced review monitoring service that helps manage and expand online reviews on Google+ Local, Yelp and Healthgrades. Our monthly reports give you all of the tools to understand how your marketing activities impact your reputation online.