Keyword research involves discovering words, phrases and queries used by consumers to search for products and services online. Understanding which search words your audience uses helps build an SEO strategy tailored to meet their needs as well as create content to support that strategy.
Keyword research should be an ongoing process that utilizes various tools and processes in order to provide your business with the greatest chance of achieving its goals. Doing this will help uncover new areas of opportunity while preventing you from targeting keywords that could drag down its rankings or, even worse, drive less-than-ideal traffic towards it.
Once you have compiled a list of potential keywords, research can begin on them to determine their worth for time and resources spent. Typically this takes 1-3 hours depending on your niche and size of business.
As well as considering search volume and general intent when choosing keywords for content ideas, head keywords require particular care as they can have multiple purposes and might not fit within what your goals are. This is especially important with head terms as their use can sometimes have unclear intentions and not align with your content goals.
If you need help getting started, tools like Google’s Keyword Planner or Semrush may provide useful insight. They can reveal information such as search volume and ranking difficulty as well as more.
Monthly Search Volume (MSV), or average keyword searches per month, is one way of measuring search volume. While MSV provides an initial guideline, other factors must also be taken into consideration before reaching a decision about its appropriateness for your site and content.
An SEO competitor analysis involves studying the search engine optimization strategies employed by your competitors, in order to identify opportunities which could increase website visibility. This research can play a vital part in any successful marketing plan.
Competition can never remain static, so it is imperative that your SEO strategies be regularly assessed in comparison with those of competitors. Furthermore, it would be prudent to reevaluate keyword targets as Google algorithms change frequently over time.
Conducting a comprehensive review of your top competitors’ sites can provide invaluable insight into their content offerings, their level of effort invested in their website and whether or not they use keywords you are targeting successfully. With this data in hand, it becomes much easier to build an SEO strategy with high potential customer conversion in mind.
An important step of an SEO competitor analysis is analyzing your competitor’s backlink profiles. Doing this will allow you to discover which links they’ve earned from high-quality sources and allow you to begin building links for your own site.
Once you understand your competitive landscape, TF-IDF (term frequency-inverse document analysis) allows you to find out which keywords your competitors are using on their pages and their frequency of occurrence – providing an effective way to discover low competition keywords that you hadn’t thought about beforehand.
Once you have conducted a comprehensive SEO competitor analysis, it’s time to move onto the next phase of your digital marketing campaign. Adopting a data-driven approach to digital marketing will give you an edge over your competition by offering relevant and timely content optimized for keywords that matter to your target audience.
On-page SEO refers to optimizing a website or content for search engines by creating content, inserting keywords, speeding up page speed and more.
On-page SEO’s primary purpose is to increase your rankings in search engine results pages (SERPs). It forms an integral component of any solid SEO strategy and one of the most cost-effective means of expanding your business.
Note that on-page SEO isn’t an endpoint; rather it should be regularly monitored, reviewed and optimized as Google changes their algorithm. Therefore it’s crucial that you stay abreast of the latest SEO techniques so you can keep your site fresh and relevant.
Key aspects of on-page SEO include showing Search Engines your expertise, authoritativeness and trustworthiness – this can be accomplished by optimizing title tags, meta descriptions and images.
At its core, content is what keeps any website alive – it should appeal to people and be easy to digest. In today’s digital world, this element of a site’s success.
Semrush’s On Page SEO Checker can assist with on-page SEO by showing how to optimize each of your pages, providing recommendations based on your specific goals.
Utilizing this tool can save both time and money by eliminating duplicate content that negatively impacts rankings, and providing you with an effective method to ensure all of your material remains current and relevant. Furthermore, this can also assist with any technical SEO issues on your site; compressing images can increase page speed while decreasing bounce rates significantly.
Links are a key component of search engine optimization (SEO). Google sees backlinks as votes of confidence for specific websites; sites with many backlinks tend to rank higher for specific keywords.
There are numerous link-building strategies, but one of the most successful involves creating high-quality content that draws in visitors and encourages linking. This content should help solve problems or make life simpler for others.
Reaching out to other websites and blogs in your niche to request they link back to you is one of the best strategies for establishing authority online.
Be wary when taking this route – too many links from low-authority sites could harm your SEO and result in costly penalties.
Attracting links from high-authority sites should be your top priority as their links carry more weight than those from lower-authority ones and are likely to transfer authority onto your site more readily.
Internal linking can also help build links on smaller sites as it’s an economical and hassle-free solution.
Broken link building can help boost your rankings by finding and contacting websites with broken links that link back to other pages that have broken ones, then getting those sites to link instead to your own.
If you need help getting this done, there are tools that can help identify broken pages on other websites as well as their referring domains so that you can target only the sites relevant to your business.
Social Media Marketing
Social media marketing is an indispensable element of a successful Search Engine Optimization (SEO) program, helping increase brand recognition and boost click-through rate of websites – ultimately increasing search engine results pages ranking.
Social media platforms can also help build community among your target audience and expand reach, so it’s essential that you find out which ones work best for your business so you can use them efficiently.
Implementing an effective social media strategy requires devising one that is tactical, clear and easy to execute – this means prioritizing steps such as planning, publishing and engaging your target audience.
Be sure to target content relevant to your target audience when conducting social media marketing, so they can better identify with and provide feedback for future marketing efforts. This will also allow them to identify your brand quickly.
Share blog posts and landing page offers on your social media profiles to drive more traffic back to your site, which could result in more conversions and sales for your business.
Hootsuite, HubSpot and Sprout Social are among the many tools available to you for social media marketing that can assist with this task. These allow you to schedule posts ahead of time while optimizing them for optimal performance.
Measure the success of your social media marketing efforts is of vital importance. One approach is to examine big-picture metrics such as the number of people following your Facebook page or how many shares a post receives, while tracking engagement can provide further insights into whether or not your posts are engaging followers.