Search engine optimization (SEO) is an essential element of online marketing. A reliable SEO company in Tomball TX will only use Google-approved methods to increase your ranking.
Portside Marketing is Google Certified and boasts two decades of expertise in Search Engine Optimization (SEO). Get in touch today to discover more about their services, which include responsive web design, mobile apps, social media share buttons and video marketing.
Responsive Web Design
Responsive web design is the practice of using flexible layouts and content that adjust to fit the device it’s being viewed on. It’s an increasingly popular trend, offering significant advantages for your SEO strategies.
First and foremost, a responsive website will look and function optimally across desktops, laptops, tablets and mobile devices. Doing this saves you time and resources since there’s no need to build different websites for different devices.
Faster loading speed allows users to access content more quickly. This factor plays an important role in SEO, with Google recently announcing that page loading speed will now factor heavily into ranking algorithms as they move towards a mobile-first strategy.
In addition, having a responsive website will also help you avoid duplicated content issues. When you have two separate versions of your site for desktop and mobile, some pages may appear duplicated across both, potentially leading to issues with Google.
Another advantage of a responsive website is that it provides an optimal user experience across all platforms, strengthening your online presence. This will make you appear more trustworthy to customers and encourage them to return again in the future.
Furthermore, a responsive website allows for optimal display of large images and other media files. It also enables content that looks identical across desktops, mobile phones and tablets with varying pixel densities.
Finally, responsive websites tend to be simpler and less costly to maintain than dual-version ones, saving you both time and money in the long run. Plus, having just one website with unique content helps boost your search engine rankings since Google can see that there is only one copy of it available.
A good user experience is a major ranking factor in SEO, so it’s essential that your website is optimised for all users. Furthermore, speed and ease of navigation should be prioritized as users are far more likely to leave if they can’t locate what they need quickly.
Mobile applications are an increasingly popular way for businesses to connect with their target market. Launching your own app doesn’t need to be expensive, and it could boost both your brand’s reputation and income.
Promoting your business through an app requires optimizing it for both search engines and app stores, also known as mobile app SEO. This can be accomplished by working with an SEO company in Tomball, TX such as Actual SEO Media.
Search visibility for your app is critical not only to attract new users, but also retarget existing ones who have already downloaded it. By appearing in mobile search results, you can encourage existing ones to return again to find what they need from your application.
Your app can be discovered in search through paid ads spots, organic short snippets and recommendations. All these factors combine to influence your app’s rank on Google.
Another critical element of app marketing is encouraging users to leave reviews for your app. A positive rating and reviews will help boost your ranking on both search and the App Store.
Finally, make it simple for website visitors to share the content they find valuable with their social media contacts. Implementing a share button on your page can significantly boost the number of shares from those who have found valuable information on your website.
Your site’s traffic and sales will increase as a result of this process. To get started on this endeavor, make your website responsive – this ensures it looks great across all devices, such as smartphones and tablets.
Tomball SEO packages must include a mobile-friendly website as it directly impacts both the quantity and quality of visitors to your business. With an optimized mobile site, you will see increased foot traffic to your site.
A reliable SEO company in Tomball, TX can assist you with creating a responsive web design that makes it effortless for visitors to use your website on mobile devices. This type of site will automatically adjust its size based on the screen width and resolution, making it simple for viewers to view all parts of your page.
Social Media Share Buttons
Sharing on social media is becoming more and more common, so if you want to increase your business exposure and boost shares, make sure your website provides visitors with an effortless way to do so. That’s why social media buttons have become so popular on websites: they make sharing easy!
Social share buttons not only enable users to easily share your content on their preferred platforms, but they can also increase brand awareness and boost SEO for your site. But before adding these features, there are a few things to consider.
One of the most critical decisions you must make when designing your webpage is where to place elements. Try choosing locations that will capture attention, like left and top sides of the page – eyetracking visualizations reveal web pages are read using an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
When crafting content for your website, it’s important to consider the types of readers you have. Careful readers take time to read content thoroughly before clicking the share button; on the other hand, scanners and skimmers tend to be more impulsive and ready to click after just taking a quick glance at a title or few sentences.
Additionally, ensure your share buttons aren’t too prominent or distracting on product pages.
Here are a few strategies for making the most of your social media buttons:
Use large share buttons that stand out from your website’s other elements. These are more likely to get clicked than smaller ones, making them an effective way to draw in visitors and capture their attention.
Additionally, you can place your social media share buttons in a call-to-action spot. A plugin like Shareholic allows you to add text above the social media buttons as an incentive for readers to click them.
Additionally, limit your social media share buttons to Facebook, Twitter and Pinterest. These are the most relevant networks for your target market and they’re likely to notice your posts on their profiles.
Video marketing is becoming an increasingly important tool for businesses to leverage their online presence. Platforms like YouTube and smartphone technology have made creating quality content much simpler and more affordable, but to maximize success from your video marketing strategy, you need to understand a few best practices.
Before anything else, it’s essential to identify who your videos are intended for. Create a buyer’s persona – an outline of who this target audience is – and this will give you an accurate vision of who you want your videos to reach and how best to distribute them.
Finally, ensure your content is optimized for search engines. This means including keywords in video titles, descriptions and tags; the more keywords present in a piece of writing, the higher its ranking will appear on search engine result pages.
Subtitles for your videos can help boost their engagement and extend the amount of time viewers watch them. Furthermore, subtitles serve to generate links and build authority for your brand.
Producing a video that resonates with your target audience is essential. That means ensuring it reflects their position within the marketing funnel, so they can see how your product or service solves an issue they face.
Another way to enhance your video’s visibility is by making sure it’s mobile-friendly. While desktop views still dominate the market, mobile is rapidly becoming the primary device used for web browsing and video consumption.
Many of your customers will be searching for products or services on their phones, so ensure that your website is mobile-friendly and your videos compatible with popular devices. This can be accomplished by making the website responsive and choosing a video platform which supports mobile-friendly videos.
Another way to boost your video’s visibility and SEO is by sharing it on social media. Doing this will increase its popularity, helping it achieve higher ranks in search engines that could result in more visitors to your website.