Veteran Made Digital Seo

Veteran Made Digital Seo

Veteran Made Digital Seo

Veteran Made Digital is led by Tommy Griffith, an SEO veteran who has managed teams at PayPal and AirBnb. He’s now the creator and author of Click Minded: a series of courses designed to assist business owners in implementing modern digital strategies in order to boost their revenue. To find out more about his work, check it out here!

SEO Audits

An SEO audit is the process of assessing the condition of a website using checklists to generate recommendations for improvement. These assessments are usually carried out by external agencies or consultants and may take up to six weeks, depending on the scope of the project.

Audits should cover a broad range of structural and content elements that impact a site’s SEO visibility. They should also be comprehensive, providing an in-depth assessment of the website’s current state.

One of the key factors that can determine a site’s performance is the quality of its content. This should be regularly updated, pertinent to user needs, and unique.

An SEO audit on your website is the fastest way to identify and fix any issues that could be hindering its search engine rankings. Doing so will boost traffic to the site, leading to greater conversions.

Many SEO tools come with built-in crawling features that can help identify pages that are performing poorly or haven’t been updated recently. This gives you the chance to rewrite and optimize those pages, giving your new content the added bonus of improving rankings on search engines.

On-Page Optimization

On-page SEO refers to the practices and techniques you employ to optimize your website content for search engines. These could include increasing page speed, optimizing images, JavaScript files, caching/compression techniques, and more.

When done correctly, on-page optimization can increase your organic traffic by signaling search engines that your content is pertinent to specific keywords. Furthermore, it guarantees users who land on your pages have a positive experience.

When optimizing for on-page SEO, page titles and meta descriptions should be taken into account. Titles are the headlines that appear in search results, while meta descriptions provide a brief explanation of your page’s content.

Be sure to craft an effective page title that’s pertinent and lacks keyword stuffing. Modern search engines will penalize content that is unreadable or irrelevant to a user’s intent when ranking for search terms.

HTML headers (h1>, h2>, and so on) are the tags that define your webpage’s main content areas. Readers use these to comprehend what’s written there and search engines distinguish important from irrelevant information – an essential factor for on-page SEO optimization.

When done correctly, on-page SEO can drive significant organic traffic to your website. Not only is it cost-effective to implement, but its long-term effects require less resources than off-page tactics. Ensuring your on-page optimization stays up to date is essential for maintaining a strong search engine ranking, increasing organic traffic levels and expanding your business operations.

Off-Page Optimization

Off-page SEO is a type of search engine optimization (SEO) that encompasses all activities and strategies you do outside your website to boost its rankings with search engines. It includes things like getting backlinks, earning E-A-T (earned and earned mentions), as well as promoting your brand on social media channels.

Off page SEO is just as essential as on page optimization, since without it your website may not rank as highly as it could. This long-term strategy relies on link building, blogging and other off-site elements for success.

One of the most effective forms of off-page SEO is link building, which involves obtaining links from other websites to your own. These links are essential for ranking as they raise your search engine positions and boost content’s visibility in search results.

Another off-page SEO technique is content marketing. This strategy works by creating valuable material that people will want to share and distribute.

You can also leverage digital PR, an off-page SEO tactic that involves distributing press releases or other public relations content to influential online channels. Doing so will improve your off-page signals by showing search engines your content is trustworthy, authoritative and pertinent to a particular topic. It may even yield multiple authoritative links at once.

Social Media Marketing

Social media marketing (SMM) is an internet strategy that involves creating and sharing content on social networking sites. It helps a brand establish itself online, reach potential customers, fans, and employees alike. Furthermore, businesses have the chance to listen to end users and address their queries, remarks, and complaints directly.

Companies can utilize feedback to improve their business processes and products, as well as serve as a recruitment tool to attract talent and boost brand awareness for potential employees.

Implementing a social media campaign involves several steps: define your objectives, select key platforms, develop an editorial calendar and identify KPIs that will measure success. Once these elements are in place, it’s time to execute the strategy.

Thankfully, there are plenty of tools to assist with these tasks. Popular options include Hootsuite or SocialPilot which can be utilized for publishing, scheduling and monitoring posts. Furthermore, their features make the process simpler.

Another option is to search for a certified course online. HubSpot or LinkedIn Learning offer several free courses on social media marketing that you can take.

In addition to these resources, there are a few agencies that specialize in social media marketing. These experts can assist you with crafting an effective social media strategy tailored to your company and niche.

Content Marketing

Veteran digital seo professionals possess the expertise and experience necessary to craft content that effectively communicates a message and encourages readers and viewers to take action. This could include blogs, emails, webinars, videos, or other online media types.

Marketing through email campaigns is an integral component of search engine optimization (SEO), helping websites appear at the top of searches. Additionally, brands can leverage email to build loyal customers and foster brand awareness and trust among potential clients.

Content marketers must be able to craft high-quality, pertinent content that directly addresses their customers’ problems and obstacles. This is the most efficient way to capture attention and build long-lasting relationships with prospects.

Content marketing when done correctly can have a powerful snowball effect that grows in scope and impact. It can increase brand awareness, foster strong customer relationships, boost conversion rates, and ultimately raise revenues.

Content marketing is an invaluable investment for any business, and it’s especially crucial for experienced digital seo professionals who wish to reach new audiences. This type of strategy enables businesses to provide consumers with relevant, valuable information they can’t get elsewhere.

Create a content strategy by researching questions your audience asks and what they expect from you. This will serve as the framework for all future content marketing efforts, helping keep you focused and aligned with overall business and marketing targets.


Analytics is a branch of computer science that utilizes data to answer business questions, uncover relationships, anticipate unknown outcomes and automate decisions. It uses various techniques such as data mining, statistics, predictive modeling and machine learning approaches.

Analytics allows businesses to enhance their marketing strategies, increase revenues and boost product performance. It also assists them in comprehending customers better so that they can provide tailored services.

The initial step in analytics is collecting data. This can be done manually or automatically depending on the method chosen. Once collected, organize and clean it thoroughly before performing analysis to eliminate errors and duplicates that could negatively affect results from the experiment.

Once the data has been analyzed, it can be presented in reports and dashboards for businesses to make informed decisions about their websites and search engine optimization campaigns. This insight helps businesses make informed decisions that benefit both themselves and their clients.

Data is becoming an integral factor in business today, providing valuable insights into your website’s performance and helping determine which keywords drive traffic to it and which content strategy resonates best with visitors. With this knowledge, you can optimize your site for improved outcomes and boost return on investment (ROI).






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