Web Design Referral Program
Let’s assume you recently assisted a client/friend/acquaintance in creating their new website and they’re telling their family, friends and business contacts about your incredible web design services.
Remind customers that you offer an easy-to-share referral program link and use a partner platform so you can track, measure and optimize customer referral programs.
1. Offer a Free Consultation
One satisfied client can often be all it takes to start your referral train rolling. If your clients find you reliable and you have helped address their web design pain points successfully, they may well refer you to other members of their professional networks.
Ask your clients if they know of anyone needing website help; this could include their physio, hairdresser, dentist, massage therapist, doctor, real estate agent, accountant, store owner or delivery person. Everyone benefits – you gain more clients while they gain a mobile responsive site designed by professionals that attract more business! Furthermore, creating special offers such as free consultations will surely draw people in – freelance platforms such as Upwork and Freelancer can even list these offers!
2. Create a Referral Form
Referral forms provide an easy way for businesses to collect new leads from customers who are intrigued by your offerings. It can be as straightforward or complex as needed, as long as it includes an inviting headline describing what the program entails.
Subsequently, you should add a paragraph or two describing how customers will benefit from referring your business. This provides a great opportunity to highlight its worth to their friends and family members; placing this information above the fold ensures customers can easily locate it and understand how participating will bring rewards – this practice is followed closely by clothing subscription service Stitch Fix who include links to their referral program in every email sent out to subscribers.
3. Create a Referral Page
Establishing an effective referral page is essential to any business’s customer referral program. Referral pages serve to encourage customers to share your products or services with their friends in exchange for rewards such as discounts or free products/services.
Your referral page’s messaging should reflect the tone and voice of your brand, while being clear so potential customers understand why sharing is worthwhile.
Establish your referral ask as part of the user experience by strategically placing it throughout your website and app, such as in onboarding flows and post-checkout emails. Friendbuy provides customer referral platforms which enable businesses to track metrics like email shares, clicks referred and revenue generated through customer referrals – discover more of Friendbuy here.
4. Create a Referral Email
Keep the rules of your referral program crystal clear in an email to avoid leaving subscribers disappointed when they don’t meet all requirements of your program.
Be sure to include a clear call-to-action in your email to encourage recipients of it to act upon and participate in your referral program.
Integrate your referral program into other emails you send out; this way, your subscribers will be reminded about it more frequently and be more likely to recall it when their friends ask them for recommendations.
5. Create a Referral Social Media Post
Social media should be included as part of your referral marketing campaign as it allows customers to easily share their referral link amongst their entire network, potentially leading to higher conversion rates than email alone.
Make sure your sharing buttons are optimized for mobile so customers can share quickly on the go. Furthermore, enable advocates to personalize the message shared – this will make the experience feel less automated and more genuine for customers.
Reminding your audience to spread your brand to their friends is key for virality. Offering an irresistible referral incentive and creating a compelling program will set yourself up for success – here are some tips on how you can do just that.
6. Create a Referral Video
Referral videos are an effective way of sharing the stories of your client successes with potential new clients, while creating an engaging experience for your audience. By including personal elements in your message and adding more of an individual touch to it all, this medium allows for increased client trustworthiness and increases revenue streams.
Videos can also help showcase your past work, and showcase client testimonials! This works especially well for businesses in service industries like web design and development.
Goal setting for referral programs is essential, such as knowing what level of growth you hope to experience with customer base or revenue expansion. Once this goal has been identified, incentives may become clear – for instance Airbnb encourages referrals by rewarding both referrer and referred party with money rewards – something many other businesses could benefit from following suit.
7. Create a Referral Poster
Referral programs can be an effective way to expand your customer base through existing clients. To encourage participation, design a referral poster that highlights incentives and parameters of your program.
Use engaging visuals and copy, with a call-to-action at its core. Your aim should be to produce posters that people will want to share among their friends and colleagues.
Dropbox’s poster does a fantastic job at clearly communicating their referral program benefits in an engaging, user-friendly format. The bold design stands out against its peers while outlining exactly what people can gain by referring friends to Dropbox. Furthermore, printing and hanging this poster would be easy; plus this approach could work great with email marketing or social media posts as incentives!
8. Create a Referral Quote
If your gifting strategy isn’t yielding results as planned, perhaps increasing the incentive and directly asking for referrals could be beneficial. Just make sure that this doesn’t come across as overtly pushy; your customers should see you as caring about their well-being rather than as just another sales rep wanting a sale.
Example: As an incentive to your existing customers to refer new business, offering them a percentage of the paid value of their next website build can increase referrals without additional work on your part! It’s an effective way of increasing new revenue streams without incurring extra cost!
9. Create a Referral Banner
Establish a referral program that’s seamlessly integrated into your business. You can do this by placing a banner or link on your homepage, incorporating information into customer accounts (cockpit), or providing details in customer newsletters.
Be sure to clearly communicate when and how customers can participate in your program, such as when to sign up, rewards available, sign-up details and any main program rules.
Remind your customers about your program on a regular basis by including referral codes or links in emails, re-engagement campaigns, purchase confirmations and post-purchase thank you messages.
10. Create a Referral Poster Template
Once you’ve created the ideal referral program with irresistible incentives and a convenient tracking system, it’s crucial that everyone be made aware. One of the primary causes for failed referral programs is simply because no one knows about them.
As part of your communication efforts, create referral flyers to inform customers of your program. These posters should be clear, concise and able to be distributed easily online or face-to-face.
Casper, the mattress-in-a-box company, uses eye catching visuals and concise copy to communicate their referral program effectively. Their referral poster clearly outlines their rewards as well as instructions for signing up, creating an appealing design that taps into audience sentiment of community and friendship.