Website Redesign Mistakes Destroying Seo
Before embarking on a website redesign project, it’s crucial that a comprehensive plan be in place – especially when it comes to SEO practices.
Redesigning a website correctly can bring many benefits, including increased traffic, more qualified leads and business expansion. But if the process is done incorrectly, the results could be disastrous – this article outlines some of the most frequent mistakes that ruin seo.
1. Not Keeping Up with the Latest Technology
No matter whether it is for business development or thought leadership purposes, your website should serve as an integral component to business growth and thought leadership. Furthermore, its design should help convert unknown visitors to identified leads while nurturing them along the buyer journey. Thankfully, modern technologies make web redesign simpler than ever.
One of the greatest mistakes that website redesigners can make is to dive in without an adequate plan in place. This may be particularly tempting if using a no-code platform which makes page construction faster. But taking the time and effort necessary to plan out and prepare your website now will save both time and energy in the future.
As part of any website redesign process, SEO must also be integrated early on. Both your marketing and web development teams should collaborate to ensure your new site is search engine-friendly; otherwise you risk losing hard-won rankings and witnessing a decline in organic traffic.
For example, if you plan on switching domains or switching from http to https, be sure that your developers inform Google of this change so they won’t continue tracking old site data once your new one has launched. Doing this will prevent Google from tracking old data that still remains active once the new one has launched.
Another mistake many make when redesigning their website is failing to retain existing content properly, which can be disastrous as high-ranking, keyword-rich material should never be scrapped without careful thought – otherwise you could lose precious traffic, inbound links and featured snippets that took months (or even years!) of hard work to acquire.
2. Not Keeping Up with the Latest Trends
As redesigning websites is an investment of great importance, it is critical that any mistakes during its creation don’t lead to lost organic traffic and reduced rankings. To prevent making these costly errors, stay abreast of trends used for redesigning sites.
One of the most frequent redesign mistakes is failing to incorporate SEO from the outset of redesign process. Doing so could result in lost organic traffic and ranking drops; to prevent this from occurring it is vital to incorporate SEO from day one of redesign process.
Avoid this mistake by creating a mobile-friendly design and making your site accessible from all devices. Failing to implement mobile-friendliness could lead to difficulty for visitors when trying to navigate your site and ultimately to higher bounce rates and less conversions. To minimize such outcomes, ensure a responsive design compatible with all devices is implemented when redesigning websites.
Mistake three in website redesign is failing to create an internal sitemap. This can prevent search engines from crawling and indexing the newly designed pages on the website, so to prevent this mistake it’s essential that an XML sitemap clearly outlines the new structure of your website.
Finally, another common website redesign mistake is failing to test your site on different browsers and operating systems before launch. This is an enormous oversight because this could render some areas unusable for some visitors – an easy solution is using LambdatTest for such testing needs.
3. Not Keeping Up with the Latest SEO Techniques
Redesigning a website can be an exhilarating opportunity to add fresh new content and modify the information architecture, yet mishandled can threaten SEO efforts and detract from organic traffic growth.
Search engine optimisation is often forgotten during website redesign projects due to its complexity, and perhaps because its implementation may not rank highly among many teams’ priorities. Unfortunately, neglecting SEO during a redesign can have dire repercussions for both your search engine rankings and ultimately business performance.
One of the greatest mistakes a website owner can make when changing page URLs or moving pages is failing to add 301 redirects when changing URLs or moving pages. Search engines use these redirects as signals that the page has moved, so they can update their records accordingly and protect organic traffic earned on current pages from being lost forever. Without them, your current pages could lose all their valuable organic traffic over time.
One mistake to avoid during a redesign process is not creating and testing a test site during its redesign phase. A test site allows you to make changes without impacting live content and can help detect errors before they go live; LambdaTest makes this quick and simple!
Last but not least, remember that your XML sitemap is an essential element of SEO for your website redesign. Search engines use it to understand the structure and purpose of your content so it’s essential that it be updated upon redesign – either manually by adding each new page individually to it, or use tools like Semrush which generate one automatically.
4. Not Keeping Up with the Latest Design Trends
Redesigning a website can be both exciting and daunting. To make sure the process goes smoothly, use an SEO checklist as part of your plan to ensure all bases are covered.
One common misstep many websites make is trying to keep up with trends. While this can be effective in garnering attention and creating buzz, trends will come and go over time; without staying true to aesthetics that speak to your target audience and brand values, your site could quickly look outdated as the trend cycle evolves.
Failing to maintain consistency across pages is another common error, which should be remembered since your website serves as your business’s online storefront and needs to communicate quickly what to visitors when they arrive at your page. Make sure your brand stands out by keeping its style and tone consistent across your entire website!
Finally, when redesigning a website it’s essential not to delete or move content without first carefully considering their impact. Doing so could cause serious confusion for search engines and lead to lost rankings – so be mindful when making any alterations!
Before launching your new site, it’s vital that you perform an independent website speed test to make sure it runs quickly and optimally for SEO – this can help ensure you won’t lose organic search traffic or ranking positions during its redesign.
5. Not Keeping Up with the Latest Social Media Trends
Redesigning your website can be an ambitious project that demands both time and energy, so it is crucial that your new site be optimized for search engines to avoid damaging organic traffic or rankings from dropping after launch. Otherwise, this could have detrimental repercussions for both you and your business – possibly leading to lost search engine ranking positions altogether.
Opting for outdated design trends when redesigning websites is one of the biggest mistakes companies can make when revamping them. Outdated designs may make your site harder for users to navigate and may not optimize for mobile devices, leading to higher bounce rates that harm SEO rankings.
One of the biggest mistakes businesses make when it comes to SEO is failing to optimize their homepage for search engines. To maximize search engine visibility and improve their ranking in search results pages, it is crucial that businesses include keywords in the header of their homepages as well as adhere to other best practices for optimization.
Too often, companies make the mistake of using too many graphics on their website, which can be overwhelming for visitors and cause them to quickly leave. To create a balance between text content and graphic elements on the web page, be sure to include relevant keywords within image file names or alt tags for images that require text content.
Redesigning your website can be an excellent way to increase organic traffic and search engine rankings, but it is crucial that you avoid making these common redesign mistakes. By doing so, you can ensure your site will continue ranking well over time.