What Questions Should I Ask a Web Designer
When seeking to hire a web design firm to create your new website, make sure to ask about their average turnaround time and minimum content requirements before beginning work. Also ask whether they remain informed on current design trends and coding standards.
1. What is the purpose of your website?
Before beginning designing, it’s crucial that you identify what the purpose of your website is. Doing so will allow you to set goals for the project and ensure the final product matches up with your vision.
It will also assist you in deciding what features should be added, such as e-commerce or contact forms, to your site. Furthermore, it would be worthwhile checking on how people are using it and understanding their needs better through your current website’s analytics.
Your web designer should be able to respond confidently and provide examples of past projects they’ve completed, in addition to outlining results-focused strategies they often incorporate into their designs; such as how SEO and other digital marketing techniques can drive traffic and generate revenue for you.
2. What is your target audience?
Target audiences are the people most likely to buy your product or service. Knowing who these target audiences are helps focus your marketing efforts and differentiate yourself from competitors.
Locating your target audience requires research and surveys, website data analysis and sales information to gain an idea of who is buying your products or services.
Asking potential web designers about their experience creating websites for e-commerce businesses will help you determine if they have what it takes to design an online store, and how many pages it may need (e-commerce websites typically contain more pages than brochure websites). They should also be able to outline their process for understanding client needs and responding promptly when answering inquiries – essential skills in making sure your website launches on schedule.
3. What is your budget?
Different web design companies charge various rates depending on the complexity and volume of content needed for your site. Before meeting with any web designers, it’s essential that you have an idea of your budget in place before beginning any discussions about design work.
Request a pricing sheet so that you know what to expect in terms of costs; some designers provide this free of charge while others may levy a small fee for doing so.
Once you’ve determined your budget, create a list of websites you like before contacting their owners to ask who created theirs. This is an effective way of finding someone with enough experience who fits within your budget while giving you an idea of their style and ability to connect with clients.
4. What is your timeline?
Timelines are chronological charts which depict significant events which took place or were planned at specific points in time. Timelines can be useful tools for many purposes, from understanding history and planning projects, to providing historical context or outlining potential future developments.
Ask the designer if they provide additional services beyond web design such as logo or graphic design, copy writing services, Search Engine Optimization (SEO) strategies and marketing expertise that can assist in building a website that generates leads – this is essential as an effective website must do more than look good!
Ask how long they estimate it will take them to finish your project and who will serve as your main point of contact during this process. Having just one person accountable will allow them to respond more quickly to any of your inquiries or concerns and ensure all team members are working seamlessly together.
5. What is your design style?
An individual website designer’s design style should be evident in their portfolio. When interviewing prospective web designers, be sure to ask for a tour through their work and explain how they approached each project’s design; this will give an accurate indication of their design philosophy and whether or not it fits with your business needs.
Ask if they specialize in working with businesses similar to yours and ask if they offer additional services like logo design, content writing, brand photography and video or sound editing.
If your company plans on selling products online, it is imperative that prospective web designers offer e-commerce solutions such as shopping carts; customer databases; cross and up selling capabilities; inventory tracking capabilities; reporting capabilities and SEO integration. Doing this will help ensure your website will be set up for success!
6. What is your process?
Website aesthetic is integral in making an initial impactful statement about your business. If visitors to your current site are not responding as desired, revamp may be in order. A knowledgeable web designer knows exactly how to create an intuitive, appealing and easy to use site – this should make the perfect first impression with visitors and customers alike!
A great website design must be mobile friendly and follow SEO best practices, which ensure that it can easily be located during a search, reaching the appropriate audience.
Web technology is constantly changing and developing, so a good web designer should stay abreast of new plug-ins, features and tools that could enhance your site. They should also understand which platforms your visitors may use to access it – such as WordPress, Drupal or Joomla.
7. What are your design goals?
Web designers set design goals as part of their work. These objectives may include usability goals such as how easy an interface should be used or customer experience goals like providing customers with new ways to interact with a product.
Goals may include technical objectives like making sure a website works on all platforms and browsers or aesthetic ones like creating an appealing, contemporary product of high quality. As a designer, it’s key that they clearly convey these goals as part of their design process.
A great web designer knows how to prioritize their goals based on available resources and deadlines, for example if time is of the essence, they might opt for simpler features over more intricate ones.
8. What is your design process?
Designing a website involves taking several factors into account, including client needs, desired features and purpose of the site. The design process may also vary depending on whether or not the redesign is new; for example if designing for a dentist client the designer must assess if their existing website fulfills these requirements or if further action are needed to update or redesign.
Designers need a thorough design process in place in order to produce products that are effective and user-friendly, as this question will allow the interviewer to learn how the candidate thinks and approaches creating websites. Zeplin can help designers streamline handoffs between designers and developers and make projects run smoother – check it out now to make a difference with your projects!
9. What are your design goals?
Design goals are an integral component of web design. They help guide a team and ensure that projects stay on schedule; for instance, one goal could be creating a website with 20 pages – this would ensure an organized experience for visitors who visit your website.
When interviewing for a web designer position, be prepared to answer questions about your design goals. Make sure that they clearly align with the strategic business objectives of the company, and ask your interviewer which goals are often included into their projects – this will give an indication of whether their designs are results-oriented – something which is vital when selecting an appropriate web design firm for your business.
10. What are your design goals?
Designers strive to craft something both functional and aesthetically pleasing; whether this means making an easy-to-navigate website, accurate information on it or pleasing colors and graphics which please the eye – and to incorporate white space to organize data efficiently.
Web designers must be able to outline their design goals and how they are met, show you examples from past projects, and provide client references so that you can judge whether their design style aligns with those of your business needs.
Questioning their experience with user experience (UX) design can provide valuable insight. This question serves to see whether they feel at ease discussing design theory as applied to user interfaces.